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Data Analysis Miscroft using Excel
Ash Narayan Sah
na
Price (Rs) 180 Add to Cart No. of Pages : 214

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Principles of Management
xibms
n/a
Price (Rs) 49 Add to Cart No. of Pages : 194

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Product and Brand Management
xibms
n/a
Price (Rs) 48 Add to Cart No. of Pages : 192

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Advertising and Consumer Behaviour
xibms
n/a
Price (Rs) 63 Add to Cart No. of Pages : 254

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Business Environment
xibms
n/a
Price (Rs) 52 Add to Cart No. of Pages : 208

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Management Control Systems
xibms
n/a
Price (Rs) 27 Add to Cart No. of Pages : 110

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Strategic Management
xibms
n/a
Price (Rs) 75 Add to Cart No. of Pages : 300

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Marketing Management
xibms
n/a
Price (Rs) 106 Add to Cart No. of Pages : 422

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International Business
xibms
n/a
Price (Rs) 59 Add to Cart No. of Pages : 236

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Financial Management
xibms
n/a
Price (Rs) 51 Add to Cart No. of Pages : 204

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Corporate and Business Law
xibms
n/a
Price (Rs) 82 Add to Cart No. of Pages : 328

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Business Ethics and Values
xibms
n/a
Price (Rs) 29 Add to Cart No. of Pages : 116

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Human Resource Management
xibms
n/a
Price (Rs) 49 Add to Cart No. of Pages : 194

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Business Communication
xibms
n/a
Price (Rs) 54 Add to Cart No. of Pages : 216

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Quantitative Techniques for Managerial Applications
xibms
n/a
Price (Rs) 86 Add to Cart No. of Pages : 344

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Airport Customer Services
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 16

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Northern Africa
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 24

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Strategy and Planning PR
Excel
n/c
Price (Rs) 75 Add to Cart No. of Pages : 24

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Counselling Skills for Managers
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 10

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International Hospitality Law
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 16

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Tourism Planning and Marketing
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 12

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Production and Operations Management
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 32

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Object Oriented Programming with C++
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 18

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International Human Resource Management
Excel
n/a
Price (Rs) 75 Add to Cart No. of Pages : 28

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Database Management Systems
Excel
N/A
Price (Rs) 75 Add to Cart No. of Pages : 304

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Cost Accounting-I
XAVIERS
N/A
Price (Rs) 76 Add to Cart No. of Pages : 300

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Corporate Taxation: Direct and Indirect
XAVIERS
N/A
Price (Rs) 70 Add to Cart No. of Pages : 278

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Auditng Theory
XAVIERS
N/A
Price (Rs) 77 Add to Cart No. of Pages : 306

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Accounting Theory
XAVIERS
N/A
Price (Rs) 85 Add to Cart No. of Pages : 336

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Management Accounting
XAVIERS
N/A
Price (Rs) 118 Add to Cart No. of Pages : 470

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Principles of Management (XAVIERS)
XAVIERS
N/A
Price (Rs) 86 Add to Cart No. of Pages : 342

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Organizational Behaviour (XAVIERS)
XAVIERS
N/A
Price (Rs) 99 Add to Cart No. of Pages : 394

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Operations Management (XAVIERS)
XAVIERS
N/A
Price (Rs) 54 Add to Cart No. of Pages : 214

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Operations Management (OM01)
AIMA
N/A
Price (Rs) 85 Add to Cart No. of Pages : 422

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Marketing Management (MM01)
AIMA
N/A
Price (Rs) 85 Add to Cart No. of Pages : 424

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Human Resource Management (HR01)
AIMA
N/A
Price (Rs) 82 Add to Cart No. of Pages : 406

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Research Methodology (GM07)
AIMA
N/A
Price (Rs) 45 Add to Cart No. of Pages : 210

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Economic & Social Environment (GM02)
AIMA
N/A
Price (Rs) 76 Add to Cart No. of Pages : 336

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Financial Management (FM-12)
AIMA
N/A
Price (Rs) 61 Add to Cart No. of Pages : 344

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Total Quality Management
Shailendra Nigam
N/A
Price (Rs) 316 Add to Cart No. of Pages : 417

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Materials Management
Rajendra Mishra
N/A
Price (Rs) 216 Add to Cart No. of Pages : 302

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A Handbook on Supply Chain management
R P Mohanty and S G Deshmukh
N/A
Price (Rs) 476 Add to Cart No. of Pages : 416

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Project Management
Rajender Mishra
N/A
Price (Rs) 200 Add to Cart No. of Pages : 316

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Sales and Distribution Management
Dr. S.L. Gupta
N/A
Price (Rs) 320 Add to Cart No. of Pages : 834

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A Text Book of Virtual Marketing
Sameer A Kulkarni
A Text Book of Virtual Marketing
Price (Rs) 156 Add to Cart No. of Pages : 218

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Export and Import Management
Aseem Kumar
Export Import Management is a well researched student friendly book that proposes to fill the gap between theory and practice for young managers aspiring for challenging positions in international business. The book is a pioneering effort in this area where only manuals or replicas of manuals have ruled for years. Written in essentially text book fashion, the book presents interesting forays into the exciting world of export and import. The book is divided into 16 comprehensive chapters that take the reader through a sequential journey in export-import management. The students will be exposed to conceptual framework, procedural detail and practical aspects of international transactions. Interesting examples, cases and illustrations with reference details make it full of life. The unique feature of the book is a CD provided complimentary that contains all the relevant export-import forms for practical learning. The book has been planned keeping in view the needs of the students of MBA/PGDM/PGDBM/MIB and other international business courses at PG/UG level.
Price (Rs) 236 Add to Cart No. of Pages : 314

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Civic Sense
Prakash Pillappa
What is Civic Sense? Civic Sense doesnt just mean obeying the law and keeping the city roads clean. There is a lot more to it. Civic Sense is all about having consideration for a fellow human being. It means being polite; showing consideration to elderly, women, children and disabled people; driving in one's lane without honking; throwing one's garbage in dustbins; smoking only at designated places—the list can go on. This book is an attempt by the author to bring forth the issue of Civic Sense with all possible related literature and make people/readers aware of their basic responsibilities. Every individual, irrespective of his caste, creed or sex, is a responsible citizen first and has a contributory role towards society. Civic Sense encompasses unspoken norms of society that help it run smoothly without someone stepping on somebody else's toes and cultivating this habit is the need of the hour for a growing country like India.
Price (Rs) 156 Add to Cart No. of Pages : 222

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Mastering XML
A K Saini and Sumit Tuli
Mastering XML
Price (Rs) 200 Add to Cart No. of Pages : 336

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Human Resource Development
R Krishnaveni
A Researcher's Perspective
Price (Rs) 236 Add to Cart No. of Pages : 396

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Retailing in India
DR A RAMACHANDRA ARYASRI
N/A
Price (Rs) 200 Add to Cart No. of Pages : 433

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Management Control System
Pradip Kumar Sinha
This book is intended for various management courses. The objective of writing this book is to set a new standard for the Management Control Systems textbooks. An attempt has been made to write this book with the following features: l A comprehensive and up to date coverage of all the issues with special reference to India. l Uncontroversial presentation with detailed explanation in simple language. l An integrated and logical flow of the text from the beginning to the end. l Focuses managerial implications which cater to the needs of business school students. l Makes important theories accessible and interesting to the students with live examples.
Price (Rs) 320 Add to Cart No. of Pages : 506

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Business Statistics
R S Bhardwaj
This book is designed to meet the requirements of the students of BA (Hons) Economics, BCom (Hons), MA Economics and MCom courses of various Indian Universities. In addition, the students of professional courses like CA, ICWA and Management will also find this book very useful. The aim of this book is to expose the statistical concepts in a simple and lucid manner so that the readers face no difficulty in understanding and interpreting them. In order to demonstrate the use of statistical techniques in various areas of Economics and Management, a large number of examples have been included in the text. An additional feature of the book is the ‘Exercises with Hints’ given at the end of each important topic.
Price (Rs) 256 Add to Cart No. of Pages : 774

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Accounting and Costing for Management
Pradip Kumar Sinha
In a developing economy, the importance of accounting and costing for management has been acknowledged by all especially when utilisation of resources is the crying need of the day. As a result, the knowledge of accounting and costing to the learning community with special reference to the management students has become absolutely necessary.
Price (Rs) 360 Add to Cart No. of Pages : 650

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Business Economics
M Adhikary
A trend setting book in the field of Economics, by an author of pioneering contributions in varied disciplines. The present volume is written in a simple and lucid style to equip the reader with a toolkit of economic analysis. (Part-1) reviews the established Concepts and Techniques before venturing into applications of business decisions. (Part-2) is designed for a thorough Microeconomic Analysis of Business Units. Macroeconomic Analysis forms the subject matter in Part-3. Keeping in mind, the latest developments in economic theory and the complex dynamics of the economic world, the author evaluates present day Business Ethics. Considering the growing spate of `Economic Offences`, in and around the world of business and government, the debate and discussion of this issue will certainly interest the readers (Part-4). Theory is substantiated by not only cases but also a monologue encompassing the current state of economics, economists and economies. The book aims to be a reference manual for the students of MBA, PGDBM, M Com, MBE, BBA, BBS, CA, ICWA and other courses related to management and business studies.
Price (Rs) 296 Add to Cart No. of Pages : 622

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Financial Management: Tools and Techniques
Dr. Pradip Kumar Sinha
With the liberalization of Indian economy, the Indian corporate world has found itself in an environment where it has to contest with the market forces, large corporations with significant brand equity and also follow different resource strategies and practices. India faces the task of not only integrating itself with the rest of the world, but more importantly, of understanding future global trends to work towards finding a place among the leading economies. Under such circumstances, investment and financing avenues have expanded considerably. Today, financial managers play a dynamic role in solving complex problems like shaping the fortunes of the enterprise, decisions regarding allocation of capital, raising of funds most economically and using them in the most efficient and effective manner. Because of this change in emphasis, the descriptive treatment of the subject of financial management is being replaced by growing analytical content and sound theoretical underpinnings. The subject now accords a far greater importance to management decision-making and policy. In this book, the author has endeavoured to provide a firm grounding in the principles, techniques and practice of financial management.
Price (Rs) 396 Add to Cart No. of Pages : 856

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Human Resource Management (Third Edition)
DIPAK KUMAR BHATTACHARYYA
N/A
Price (Rs) 360 Add to Cart No. of Pages : 804

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Managerial Economics (GM-04)
AIMA
N/A
Price (Rs) 56 Add to Cart No. of Pages : 280

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Introduction to Information Technology
AIMA
N/A
Price (Rs) 42 Add to Cart No. of Pages : 214

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Business Communication (GM-12)
AIMA
N/A
Price (Rs) 70 Add to Cart No. of Pages : 360

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Management Functions & Organization Behaviour
AIMA
N/A
Price (Rs) 56 Add to Cart No. of Pages : 294

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Quantitative Techniques for Managers
AIMA
N/A
Price (Rs) 34 Add to Cart No. of Pages : 309

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Financial & Management Accounting
AIMA
N/A
Price (Rs) 65 Add to Cart No. of Pages : 332

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A Foundation Course in Human Values and Professionals Ethics Teaher Manual
RR Gaur, R Sangal and G P Bagaria
N/A
Price (Rs) 48 Add to Cart No. of Pages : 140

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Passion to Win
Abad Ahmad and O P Chopra
Recipient of DMA-NTPC Book Award-2004 “The takeaways from this book are of enormous value, and can be related to and applied by any leadership organisation.” - Business Today “It is a great contribution , I have found the book a watershed in research publications.” -Prof. Udai Pareek “Cracking the success code of nineteen of the most admired Companies in India.” -Business World HOW HAVE SOME DISTINGUISHED Indian companies and MNCs operating in India acquired outstanding
Price (Rs) 250 Add to Cart No. of Pages : 322

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Organisational Behaviour
V S P Rao
Successful companies are known by what they achieve rather than what they have. You may have everything but still remain at the bottom of the corporate ladder if you do not convert your strengths into opportunities and do not put your resources to best use. Companies that have been able to understand the dynamics of human behaviour and have used that power to build want-satisfying products and services have a great story to tell. This book tries to highlight the time-tested principles of human behaviour in a simple and easyto- understand style. Wherever necessary, practical aspects of organisational life have been highlighted. Live corporate examples have been inserted to enrich the contents. The ethical and moral issues, surrounding human behaviour, have also been critically examined.
Price (Rs) 320 Add to Cart No. of Pages : 700

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Strategic Management: concepts and cases
Upendra Kachru
Strategic management has become vital to survival, in the rapidly changing world of global business . As companies try to out-manoeuvre each other in the hurly-burly of the market place, planned strategic initiatives are necessarily required. A dire fate can be avoided by following the wisdom purveyed within the pages of this book, which has been arranged in five parts including the case studies. What sets it apart is that these exhaustive case studies covering extended time horizons depict the oscillating fortunes of some household names like TI cycles, while dissecting the game-plans of market leaders like Coca-Cola (locked in a battle for market share with Pepsi Co.,) DHL, Maruti Udyog, Amtrex Hitachi, Torrent Pharmaceuticals and several others. Management guru C.K. Prahalad has written the fascinating study of TI cycles; his mastery is quite evident in this superlative tour de force…a lesson in how to construct and analyse a case. Written in a scintillating, user-friendly style, this highly readable book effortlessly traverses the entire panorama of strategic management, from basic concepts, strategic intent, and strategic analysis, to strategic choice & strategy formulation, resource allocation and implementation control. What is truly unique and original about the book is its organization: the theoretical portion (each part self-sufficient and conveying deep insights into specific aspects of strategic management) is followed by a chapter on the analytical tools essential to implement the learning. As the student advances in the subject, the cases and textual material keep pace with his advancing knowledge. This combination of descriptive text, cases, and applicable analytical tools results in a structure that renders this book an invaluable addition to the existing literature on the subject.
Price (Rs) 316 Add to Cart No. of Pages : 804

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WTO: Text & Cases
Palle Krishna Rao
Contents Include: From GATT to WTO / General Elimination of Quantitative Restrictions / Agreement on Agriculture / The Agreement on the Application of Sanitary and Phytosanitary Measures / Agreement on the Implementations of Article VI of GATT 1994 / Agreement on Subsidies and Countervailing Measures / Trade-related Aspects of Intellectual Property Rights / Agreement on Trade-related Investment Measures / Agreement on Technical Barriers to Trade (TBT) /Agreement on Safeguards / Agreement on Textiles and Clothing / General Agreement on Trade in Services / CASE STUDIES: The Banana War / The Korean Soju / A Matter of Semantics / The Canadian Dairy Case / The Case of the Codling Moth / A Fishy Dispute? / The Hormone Ban – An Issue of N&I / The Bed Linen Dispute / Privatising at Arm’s Length / Sovereignty Issues / Process or Product? / Copy (right) Tales / Better Basmati than Havana / To TRIM or not To TRIM / What’s a Sardine, but a Sardine! / Of Shrimps and Turtles / Fresh, Chilled or Frozen Lamb? / A Woven Dispute
Price (Rs) 340 Add to Cart No. of Pages : 532

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International Trade
Raj Agrawal
The book presents a detailed analysis of International Trade based on the current business environment and strategic paradigms that engage the academicians and practitioners. In this book, the author has made a comprehensive effort to present everything you need to know in a lucid way. Also, the text focuses on how to manage the dozens of complex, unfamiliar variables, systems and procedures that operating internationally requires. The book focuses on areas like: l The changing environment of International Business. l Why International Trade? l Balance of Payments and International economic linkages. l International institutes like UNCTAD, INF, IBRD and WTO. l Export and Import policy—current approach. l Export-Import documents and procedures. International Trade specialists, students, academicians, corporate managers, enterpreneurs, anyone faced with the new challenges in today’s complex international markets will find International Trade a must source for surviving in today’s global environment.
Price (Rs) 280 Add to Cart No. of Pages : 304

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International Trade Operations
Dr. Ram Singh
Contents Include: Introduction to International Trade Operation / Getting Started in International Trade – Step by Step / Processing of an Export Order / International Trade Documentation/ International Sales Contract / Understanding Incoterms / India’s Foreign Trade Policy / Export Promotions Measures / Special Economic Zones / Methods of Payments / Export Credit Risk Management / Cargo Insurance / Cargo Insurance Claims Procedure / Legal Framework of Central Excise / Excise Clearance of Exports Cargo without Payment of Duty / Excise Clearance of Exports Cargo under Rebate Claims / Legal Framework of Customs / Customs Clearance Procedure of Exports / EDI Initiatives in Customs / Duty Drawback Claims Procedure / Role of Freight Forwarder
Price (Rs) 300 Add to Cart No. of Pages : 502

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International Business
Shyam Shukla
Contents Include: Globalisation / Globalisation Strategies - Some Facts, Examples and Cases / India’s Foreign Trade / Service Exports / Steps required to Increase India’s Exports / Institutions in Export Promotions / Recent Exim Policy and its Implications / Global Agreements and its Framework / Legal Framework – International Economic Laws / World Trade Organisation / Export Finance / Exchange Rate Mechanism and Convertibility of Rupee
Price (Rs) 260 Add to Cart No. of Pages : 388

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International Business Management: A Global Perspective
Pradip Kumar Sinha Sanchari Sinha
Contents Include: International Business Environment / Country Risk Analysis / Foreign Direct Investment / The Foreign Exchange Market / The International Monetary System / The International Financial Market and Instruments / Introduction to International Finance and Development Banks / International Marketing / Bilateral and Multilateral Trade Laws / Export and Import Financing / Global Manufacturing and Logistics Management / Global Marketing and Research and Development / Global Human Resources Management / Financial Management in International Business / Managing Multinational Enterprises / Globalisation and India’s Competitive Advantage / Export Import Policy Guidelines for India / A Guide to Case Analysis / Index
Price (Rs) 280 Add to Cart No. of Pages : 528

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International Business Management: Text and Cases
Bholanath Dutta
Globalization has made the world smaller. It has affected trade, finance, production, communications, technological change and our everyday life in many ways. Even a domestic business cannot escape the impact of globalization. Having understood the importance of the subject, a sincere effort has been made to encompass all the aspects of globalization in this book. It would certainly prove to be a good resource book for all the MBA programmes in Indian and foreign universities.
Price (Rs) 276 Add to Cart No. of Pages : 478

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Indian Foreign Trade
Raj Agrawal
Indian Foreign Trade is at crossroads. In the last few years, there have been momentous transformations in the global economic and socio-political scene. Today, India is liberalising its trade regime as a part of the economic reforms. This process needs to be fully supported by increased access to markets in industrial countries and adequate access to financial resources to cope with possible Balance of Payment pressures. Maintaining of an open trading system, which provides assured market access to India, is perhaps the most important requirement for global prosperity. This book embodies a trend in the Indian Foreign Trade. The major thrust has been to cover all the significant changes, which have taken place in India after liberalisation: Trade and Tariff, EXIM policy, FDI, Regional blocks and WTO. Theoretical approach has been supplemented with relevant examples and latest experiences in South-East Asian crises and its impact on the international trade in Indian context. The basic approach involves introducing the concepts of the Indian trade and then using concepts to analyse current international business environment and problems faced by business managers, entrepreneurs and policy makers. Many chapters are based on the experiences of globalisation, direct foreign investment, latest changes in EXIM policies and its impact on the International Trade.
Price (Rs) 236 Add to Cart No. of Pages : 272

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Entrepreneurship Management: text and cases
BHOLANATH DUTTA
Entrepreneurship has emerged as a universally recognised phenomenon towards growth and development of any country all over the globe. So, this new subject is much significant and quite relevant in the context of the present socio-economic structure of the country. The waves of globalisation in Indian economy have created an unprecedented stir in the business world. This situation has led to evaluate the role of entrepreneurs. In this light, the features or functions of an entrepreneur or the attributes required for becoming a successful entrepreneur need to be discussed afresh. In this regard, the various theories propounded by the eminent economists become significant in view of their relevancy to the subject. This book strives to raise the level of academic work in the field of entrepreneurship. It provides an in-depth understanding of the key variables that play a significant role at various stages of the innovation process, leading to successful commercialisation of products and services. The main focus of the book is on theory, research and practice in the field of innovation, management and entrepreneurship. The role of the entrepreneur is addressed as an innovator who recognises opportunities and converts them into marketable products and services through personal commitment, financial resources and management skills; taking risk at different levels. The author has selected a variety of chapters focusing on a wide range of topics including personal ethics, family business, project planning, e-entrepreneurs, marketing plan, international entrepreneurship opportunities, venture capital, etc.
Price (Rs) 260 Add to Cart No. of Pages : 472

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Case Method in Management Education and Training (Volume 2)
Upinder Dhar and Santosh Dhar
Nil
Price (Rs) 480 Add to Cart No. of Pages : 468

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Case Method in Management Education and Training (Volume 1)
Upinder Dhar and Santosh Dhar
Contents Include: PART I Case Method/Case Writing / PART II Entrepreneurship and Institution Building/Finance/ Human Resource / PART III Marketing/ Organisational Processes and Systems/Strategic Management
Price (Rs) 400 Add to Cart No. of Pages : 336

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Patient Care Services and Hospitals
S PORKODI
Over the last few years, health sector has become a booming arena. There has been a constant urge to gain more knowledge on patient care services. This book covers all the aspects of core services in the hospitals. A number of diagrams, models and cases have been incorporated from different sources, like journals, magazines and books to give added value to the text and also to make the readers more comfortable in reading and understanding the concept in simple language. Each chapter is supported by the list of books, journals and websites used as a reference along with relevant questions and few case studies to make the concepts crystal clear. The book will serve as a tool for the students as well as health care professionals to manage and understand the various dimensions of patient care services in a better way.
Price (Rs) 156 Add to Cart No. of Pages : 196

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Negotiation Made Simple: everyone must win!
S L RAO
“The book deals with the techniques of handling situations which could crop up at home as well as in the international arena while negotiating business . . . With globalization, it marks a new age for the Indian industry. For players and observers alike in this age, the book will serve as a practical guide.” - — Business World “Almost all sections of the book carry examples and problems to help the reader hone his skills in the art of negotiation. . .” This book, simple and easy to read, yet laden with intellectually stimulating facts and guidelines, holds the key to successful negotiation. —The Economic Times
Price (Rs) 180 Add to Cart No. of Pages : 226

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Management & Entrepreneurship
B JANAKIRAM
This book provides a comprehensive coverage of the subjects—Principles of Management and Entrepreneurship. Starting with the history of development of management thought, the book elaborates the different functions of management. In the Entrepreneurship area, it covers important topics like characteristics of entrepreneur, SSI, Globalization, Institutional support for entrepreneurship and guidelines for preparation of the project report. An important feature of this book is that it includes good number of figures to supplement the theories which will facilitate the readers to understand the concepts easily. End-of-chapter questions will help students to reinforce their conceptual understanding of the subject. Solved Model paper will orient the students to understand what is expected from them in the examinations and will pave the way for their good academic performance.
Price (Rs) 160 Add to Cart No. of Pages : 274

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Knowledge Management for Competitive Advantage
H C CHAUDHARY
Contents Include: The Knowledge Economy/Transformation of an Enterprise through Knowledge Management/Creating Knowledge Management System in Organizations/The Knowledge Organization/Enabling Knowledge Management through Information Technology/Organizational Culture for Knowledge Management/Knowledge Management in Industry/ Looking Ahead: Future of Knowledge Management
Price (Rs) 156 Add to Cart No. of Pages : 180

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Knowledge Management: A resource book
A T RAMAN
Contents Include: Knowledge has a New Beginning/Knowledge through the Ages/The Knowledge Vision/The Knowledge Process/Information vs Knowledge and Knowledge Workers/How to Build a Knowledge Corporation/Imperatives of the New Age/The Social Role of Knowledge/Knowledge Creation Process/Knowledge Management Tools/ Knowledge Technologies/KM Infrastructure/KM Implementation/Futuristic KM/Organisational Restructuring. CASE STUDIES: Case 1 Corporate Inheritance, Diversification to Non-core Areas/Case 2 Empowerment through Knowledge/Case 3 Well Informed Market Leader/Case 4 Finding the way around to the Top/Case 5 Matching the External Challenge/Case 6 Monolith Moves with Technology Times/Case 7 Meeting the Education Challenge/ Case 8 Helping the Government Work/Case 9 Collective Mite/Case 10 Internally Driven/Case 11 Directory of Best Practices/Case 12 Value Addition is the Key/Case 13 Bouncing back with KM/Case 14 Driven by Innovation and Creativity/ Case 15 Learning by Instinct
Price (Rs) 156 Add to Cart No. of Pages : 316

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Hospital Supportive Services
SANGEETHA NATARAJAN
Hospital supportive services refer to numerous services provided by hospitals to the patients and their families. This book attempts to explain in a simple language what are the supportive services that a hospital can provide Towards Better Corporate Governance– ARUN KUMAR RATH Independent Directors in the Boardroom Introduction / Corporate Governance – A Theoretical Backdrop / Corporate Failures and Governance Reforms / Corporate Governance Practices / Board Independence / Blue Chip Companies of the Indian Public Sector – The Governance Issues / Rationale, Objective and Design of the Study / Qualification, Selection and Training of Independent Directors / Contributions of Independent Directors to Board Functions / Strategic Planning, Corporate Ethics and Social Responsibility – Role of Independent Directors / Autonomy of the Board and Independence of Independent Directors / The Road Ahead CONTENTS INCLUDE: 2009 / 240 Pages / PB / ` 350 ISBN: 978-81-7446-779-9/ 61/4x91/2 Emerging Issues in Business Management EDITED BY K S THAKUR 2008 / 210 Pages / PB / Rs. 350 ISBN: 978-81-7446-615-0 / 71/4x91/2 Managing in the New World Order EDITED BY YOGESHWARI PHATAK, AJIT UPADHYAYA DEEPAK JAROLIYA Strategies for Sustainable Business Development 2010 / 544 Pages / PB / ` 725 ISBN: 978-81-7446-815-4 / 71/4x91/2 and how well it can be managed by a Hospital Administrator. Relevant diagrams have been added from different websites to facilitate easy understanding for the students and to add value to the text. At the end of the chapters, detailed reference list of books, journals, websites, from which articles, papers and related texts are referred and from which the concepts are added to the text, have been provided, along with the Questions and relative case studies to strengthen the context for students. This book would prove to be useful for the students as well as the faculty connected with Hospital Administration subjects especially Supportive Services.
Price (Rs) 180 Add to Cart No. of Pages : 300

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Environmental Management
N K UBEROI
The book surveys a range of topics from sustainable development and ecological imperatives to strategies for managing environmental issues in business. It concludes with discussion and debate about values in nature and touches upon the subject of metamorphosis of the whole trajectory of attitudes in modern societies. The book can also serve as supplementary material for business policy and strategy courses.
Price (Rs) 260 Add to Cart No. of Pages : 432

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Effective Call Center Training
soft skills
Contents Include: The history of the industry/Opportunities and challenges in India/How a call center functions/How to handle a telemarketing call/How to satisfy different types of customers/The nuances of American English/How to overcome communication barriers/How to build a successful team/Customer relationship management/Web-based customer support/Windows Explorer/Outlook Express/MSWord/ MS-Excel and/MS-PowerPoint
Price (Rs) 200 Add to Cart No. of Pages : 230

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Unleashing the Manager Within: Timeless Tips for Terrific Results
MM Khan
Here it is, at last…a friendly, down-to-earth gem of a book, full of homespun wisdom. It is exactly what it claims to be: a collection of timeless tips for handling various situations which practicing engineers, line managers, students and leaders confront in their day-to-day worklives. It is an effective, eminently readable, easy to grasp and practical guide to master specific skills and tools like planning, goal setting, time management, executive health and stress management, helping the read
Price (Rs) 140 Add to Cart No. of Pages : 162

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Entrepreneurship and New Venture Creation
A Sahay and V Sharma
This book has come out very timely. With the changing external economic environment, it is the entrepreneurs who will give fillip to development. The book has provided tools and techniques to become an entrepreneur in the 21st century. I am sure it will be very useful for the students of entrepreneurship and to both the aspiring as well as existing entrepreneurs. -Dinesh Rai Secretary to Govt. of India Ministry of Micro, Small and Medium Enterprises This book, after providing an overview of entrepreneurship, delves into entrepreneurial environment and characteristics of entrepreneur. Business creation has moved a lot from the days of Marco Polo and Schumpeter. No doubt opportunity sensing, idea generation and innovation are at the root of entrepreneurship, the book, after dealing in brief with these aspects, mainly centers around the development of Business Plan and Creation of New Venture. The biggest hurdle the entrepreneurs face is in raising the initial capital needed for the new venture and, therefore, the book introduces the readers to angel and venture capital processes. Running the business certainly requires a product/service, which is acceptable to the ever-changing markets. An attempt has been made to deal in brief the product/service development, as also market development. The book should be useful across the society, especially to the entrepreneurs, who have been bitten by the entrepreneurial bug and wish to establish a new venture. Contents Include: Entrepreneurship: An Overview / Entrepreneurial Environment and Characteristics / WTO, Intellectual Property Rights and Entrepreneurial Opportunity / Opportunity Sensing and Idea Generation / Incubation and Innovation / Emerging Businesses / Types of Business and Development of Business Plan / Angel Investor and Venture Capital / External Resource Generation / Product/Service and Market Development / Business Plan Evaluation / Profiles of Living Entrepreneurs / Appendices
Price (Rs) 316 Add to Cart No. of Pages : 470

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Corporate Governance: Theory and Practice
D Geeta Rani and R K Mishra
Contents Include: An Introduction to Corporate Governance / Corporate Governance: Theories and Model / Corporate Governance: Committees and Reports / Corporate Governance: The Indian Backdrop / Corporate Governance: International Perspectives
Price (Rs) 260 Add to Cart No. of Pages : 242

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Business Ethics and Professional Values: An Industry Perspective
A B Rao
Contents Include: Spiritual Business Philosophy/Business Ethics and Cultural Ethos/Attitudes, Beliefs and Character/Ethical Aspects of Management Education and Entrepreneurship/Corporate Governance and Business Culture/Social Responsibility of Business/The Total Quality Management Philosophy/Gandhian Philosophy/Consumer Protection and Safety/Environmental Protection/Citizens and Ethical Responsibilities/Self Management Ethics/Ethical Paradoxes and Cases/Ethical Development and Challenges/Professional Values
Price (Rs) 180 Add to Cart No. of Pages : 196

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Business Ethics and Corporate Governance
S Prabakaran
Ethics can be described as philosophy in action and business ethics is the application of ethical principles in business. Business ethics is not just related to an individual but to the whole organisation. Any business, operating in a society, has a moral responsibility of contributing to society in terms of welfare schemes and projects. Business ethics promotes good business by generating support both within and outside the organisation. It is not about morality but about the establishment of transparent norms of relationship in an organisation. This book provides a comprehensive coverage on the subject of business ethics. Starting with the nature, history, development and utility of business ethics, the book elaborates the relevance of ethics in human resource management and insights about ethical leadership and professional and personal ethics. Apart from this, the book brings forward the topics of corporate governance, corporate social responsibility, technology and environmental ethics and international business ethics as pertinent to the modern day organizations. An important feature of the book is that it includes some brilliant cases to help the students analyze and grasp the realities of life. Also, most of the chapters start with an opening case and end with a discussion case to make the reading more interesting. The book will immensely help the students to understand the relevance of business ethics in modern context.
Price (Rs) 200 Add to Cart No. of Pages : 278

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Business Communication
M K SEHGAL and VANDANA KHETARPAL
Contents Includes: Nature and Scope of Business Communication / Channels, Networks, Forms and Dimensions of Communication / Oral and Written Communication / Non-verbal Communication / Barriers to Communication / Principles of Effective Communication / Gateways to Communication / Media and Modes of Communication / Reading Skills / Listening Skills / Presentation Skills / Nature and Scope of Business Communication / Negotiation Skills / Meetings and Conferences / Business Letters / Enquiries and Replies / Orders and Replies / Circulars, Notices and Memos / Report Writing: Business Reports / Academic Report Writing / Interview Skills / Job Applications and Resume Writing / Group Discussions / Business Etiquette / Enriching your Vocabulary / Punctuation / Legal Aspects of Business Communication
Price (Rs) 256 Add to Cart No. of Pages : 486

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Management: Text and Cases
VSP Rao
Managers are the most important resources of an organisation. They guide, direct, and generate ideas and translate them into action and results. They are the decision makers. They help scarce corporate resources put to effective use. Their decisions help in the progress of the country. The outcomes of managerial actions are deep, profound and decisive. However, managers need to have a strong base and certain well-established concepts and time-tested principles. If they have a strong background or learning, they would be capable of generating meaningful solutions to day-to-day problems in a flexible manner. The present work is a humble attempt to bridge the gaps between precepts and practices in the field of management. The text is designed to provide a comprehensive introduction to the study of management. It is primarily a student-oriented text book as it satisfies the requirements of students for an exhaustive and research-based examination of the field of management. The subject matter is presented in a lucid and simple style. The book has several other features that differentiate it from other texts especially intended for students pursuing advanced courses in management.
Price (Rs) 360 Add to Cart No. of Pages : 790

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Management Science: Decision Modeling Approach
R Selvaraj
This book is prepared with the intention of creating interest in management science in the minds of students and to make the subject comprehensible. It provides a thorough and application-oriented coverage of the topic in a very lucid manner. This book has been designed to meet the requirements of the students of BE, MBA & MCA courses of various Indian universities.
Price (Rs) 280 Add to Cart No. of Pages : 398

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Management Principles and Practices
Lallan Prasad and S S Gulshan
This book is a conscious attempt to equip the students, pursuing management courses, with latest management theories and practices widely prevalent in the organisations. A systematic study and learning of management as a discipline require an exploration into different aspects related to it. Since many students have limited exposure to real organizations, the book contains recent examples from a broad spectrum of organizations to illustrate the major concepts and to help students apply the knowledge. Best company practices have been illustrated in different chapters of this book. Published reports of companies, research organizations, public institutions and websites are the other sources of input that have been used to enhance the content of the book. It is a student-oriented textbook as it provides a comprehensive exposure to the principles and practices of management in a clear, direct and easily understandable manner. At the same time, this book would be helpful in updating and refreshing the knowledge of practicing managers in industry.
Price (Rs) 236 Add to Cart No. of Pages : 462

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Management Principles and Practices
Parag Diwan
Contents Include: Conceptual Framework of Management/ Evolution & Foundations of Management Theories/Management Planning Process/ Organization: Meaning, Importance, Principles & Types/ Types of an Organization/Delegation of Authority/ Communication/Motivation, Staffing/Coordination, Decision-Making/Directing, Management Control/ Management by Objectives/Group Dynamics, Leadership/ Dimensions of Managerial Excellence
Price (Rs) 180 Add to Cart No. of Pages : 364

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How to Write and Analyze Cases
Salma Ahmed
Contents Include: Introduction / Case Analysis and Types of Cases / Framework for Case Analysis / Class Management / Case Writing / Cases and their Analysis
Price (Rs) 100 Add to Cart No. of Pages : 76

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Footsteps of Successful Entrepreneurs
Vimi Jham and Keerti Sharma
This book attempts to capture the entrepreneurial spirit in different areas of management, by not only presenting the personalities, value systems and beliefs of the entrepreneurs, but also the manner in which they utilise the passion and spirit of their teams to establish successful business enterprises. The book contains nine case studies of select entrepreneurs from IMT. The cases illustrate a host of factors such as social, economic and family background of the entrepreneurs, their motivational make-up and constraints faced during the startup and while managing various situations, the processes they employed to overcome them, the value and beliefs they held about conducting the business and the process of institutionbuilding. The book is about individuals who broke away from the traditional career perspective of being employed, to take up a more adventurous route and set new trends for development in their respective areas. This book is intended for those who nurture a strong desire to run their own business. The case studies discussed in this book would inspire students and professionals towards the path of entrepreneurship.
Price (Rs) 200 Add to Cart No. of Pages : 142

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Entrepreneurship
Madhurima Lall and Shikha Sahai
Part I: Introduction to Entrepreneurship / Introduction to Entrepreneurship / Entrepreneurship: Motivation, Types and Barriers to Entrepreneurship / Innovation, Creativity and Entrepreneurship / Part II: Business Plan & Functional Plan / Business Planning Process / Drawing Functional Plan-I: Marketing Plan / Drawing Functional Plan-II: Production/ Operation Plan / Drawing Functional Plan-III: Organizational Plan / Drawing Functional Plan-IV: Financial Plan / Part III: SSI & Women Entrepreneurs / Sources of Finance / Institution Supporting Entrepreneurs / Small-scale Industry / A Critical Evaluation of the Conceptual Framework of Sickness in SSI, Status and Dimensions of SSIs and Industrial Sickness / Symptoms for Detecting Sickness in Small-scale Industries / Causes of Sickness in Small-scale Industries / Assessment of Viability of Sick Industries and their Rehabilitation / Women Entrepreneurship
Price (Rs) 280 Add to Cart No. of Pages : 422

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Dictionary of Management
B Nandhakumar
This Dictionary of Management has been compiled and edited to include most of the commonly used management terms, which any management student is likely to come across in his every day work. The entries cover virtually all branches of management—personnel, training, production, marketing, financing, accounting, administration as well as industrial relations, social and economic environment in which management operates. Considerable cross-referencing throughout will help the user to explore inter-related subjects in greater depth. Entries included in this Dictionary have been written in a lucid style to provide both straightforward definitions and invaluable background information. This Dictionary will be useful for undergraduate and postgraduate management students, administrators, business managers, bank managers, engineers and journalists. This Dictionary would also prove to be an invaluable reference guide for the informed laymen with a professional interest in the subject. This Dictionary will be a usefu and handy addition to any library to help the reader/student to locate, identify and expound day-to-day terminology in its proper context.
Price (Rs) 340 Add to Cart No. of Pages : 430

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Basic Business Communication
Raj Kumar
This book covers all the aspects of Business Communication. Following a reader-friendly approach, it provides comprehensive coverage of the basic concepts and principles of communication relevant to students and highlights its formats and modalities in current use. The study of the subject is simple, need-based and sequential. All relevant dimension of business communication, from a learner’s perspective, find lucid coverage here. This book has been designed considering the model syllabus of UGC for MBA. Topics of Business Communication, as prescribed for the students of commerce, business management and professional courses of various universities (especially MBA, MCA and BCom), are duly covered in the book. It is hoped that this book will meet the requirements of teaching, training and development programme. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.
Price (Rs) 236 Add to Cart No. of Pages : 580

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A Systematic Guide to Write a Research Paper
S S Bhakar and Seema Mehta
N/A
Price (Rs) 395 Add to Cart No. of Pages : 256

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Manage Risk
TANYA O’LOUGHLIN
Risk refers to those conditions or circumstances that are beyond the control of the project team and will have an adverse impact on the project, if they occur. This book addresses the management of risk in an organization. It also describes the performance outcomes, skills and knowledge required to manage risks in a range of contexts across the organisation.
Price (Rs) 145 Add to Cart No. of Pages : 80

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Manage Quality Customer Service
SANDRA GRIFFITH
Delivering quality customer service requires knowledge and a great deal of concentrated effort on the part of managers. This book describes the performance outcomes, skills and knowledge required to develop strategies to manage organisational systems that helps a manager to oversee the customer service operation. The book offers a straightforward, step by step process to successfully manage and provide a quality customer service.
Price (Rs) 175 Add to Cart No. of Pages : 126

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Manage Projects
CHRISTINE KENT
Projects are different from the normal operation of the organization for they have specific objectives to deliver new benefits. The person handling a project is accountable for planning, execution, and accomplishing the stated objectives of the project. This book addresses the issue of management of projects including the development of a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learnt for application to future projects.
Price (Rs) 195 Add to Cart No. of Pages : 158

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Manage Personal Work Priorities and Professional Development
KERRY ALDRIDGE
A manager’s role is to serve as a positive role model in the workplace through personal work planning. A manager is required to measure and maintain personal performance in varying work conditions, work contexts and contingencies. This book focuses on the need for managers to be organised, focused and skilled in order to effectively manage their work. It will help to develop and maintain professional competence.
Price (Rs) 116 Add to Cart No. of Pages : 86

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Manage People Performance
ELISA CASEY
In order to manage people for performance you need to clearly establish what good performance is for each person and role. This book provides a link between performance management and performance development, and reinforces both aspects as critical for all efficient organisations. This book covers work allocation and the methods to review performance, reward excellence and provide feedback where there is a need for improvement. It would prove to be beneficial for all the managers and team leaders who manage people.
Price (Rs) 140 Add to Cart No. of Pages : 132

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Manage Operational Plan
HAYDEN BARRY
The most important requirement for any organisation is to appreciate that the world is a fast-changing place where ‘the customer is king’. However, in managing any operational plan in any type or size of business, the key issue is satisfying customers. This book is essentially about how an organisation plans, implements, coordinates and controls all the day-to-day activities needed to run a successful business. It will help those who manage the work of others and operate within the parameters of a broader strategic business plan.
Price (Rs) 116 Add to Cart No. of Pages : 114

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Manage Budgets and Financial Plans
Haylee and Brian Walmsley
Managers have a key role in implementing financial processes within the organisations. They play an important part by ensuring access to budget/s and monitoring expenditure against the budget/s. This book addresses the requirement for managers to ensure that financial resources are used effectively. The book would be useful for the managers working in small and large business environments and non-profit organisations.
Price (Rs) 116 Add to Cart No. of Pages : 110

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Manage an Information or Knowledge Management System
Penny Robertshawe
Organisations are confronted with many information management problems and issues. Improving information management practices is a major concern for many organisations, across both the public and private sectors. This book is specially designed for the managers who are responsible to ensure that key information and corporate knowledge are retained, accessible to others and help to improve business outcomes.
Price (Rs) 156 Add to Cart No. of Pages : 156

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Facilitate Continuous Improvement
ALFRED S QUAY
Every business requires a good business plan to succeed. Small businesses have smaller business plans while larger corporations have the resources to develop larger and longer term business plans. All strategies, including continuous improvement systems, are developed from business plans which could range from short-term to long-term. This book describes the development of systems and the analysis of information to monitor and adjust performance strategies, and to generate opportunities for further improvements.
Price (Rs) 116 Add to Cart No. of Pages : 128

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Ensure Team Effectiveness
KERRY ALDRIDGE
A team is a group of individuals working together towards a common goal. A manager’s task is to ensure that the team is fully aware of its purpose, role, responsibilities and accountabilities. This book addresses the need for managers to facilitate work teams and to build a positive culture within work teams. It takes a systematic and planned approach to developing teams and includes the soft skills as well as more structured approaches to the management of teams.
Price (Rs) 116 Add to Cart No. of Pages : 104

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Develop a Workplace Learning Environment
SANDRA GRIFFITH
Managers have a prominent role in encouraging, supporting and facilitating the development of a learning environment where work and learning come together. This book describes the performance outcomes, skills and knowledge required to encourage and support the development of a learning environment in which work and learning come together. Particular emphasis is placed on the development of strategies to facilitate and promote learning, and to monitor and improve learning performance.
Price (Rs) 140 Add to Cart No. of Pages : 130

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A Foundational Course in Human Values and Professional Ethics
R R Gaur, R Sangal and G P Bagaria
SALIENT FEATURES: The unique features of this book are: It presents a universal approach to value education by developing the right understanding of reality through the process of self-exploration.; The whole course is presented in the form of a dialogue, whereby a set of proposals about various aspects of the reality are presented and the students are encouraged to self-explore and self-verify these on the basis of their natural acceptance and experiential validation.; The prime focus throughout the book is towards affecting a qualitative change in the consciousness of the reader, a change in the world-view rather than on mere information transfer.; While introducing the alternative holistic world-view and its implications, a critical appraisal of the consequences of the prevailing world-view is also made to enable the students to discern the difference in their own right.; The style of presentation is kept simple and student-friendly with ample repetitions to bring home the core concepts. Each chapter ends with a summary and selective review questions to facilitate understanding.; A model course syllabus along with exercises and guidelines for practice sessions is given in the appendix and a glossary for key terms is also appended. A Teacher’s Manual for this course is also available.; This innovative book along with the Teacher’s Manual will go a long way in facilitating the introduction of value education inputs in the professional institutions, technical universities and other institutions of higher learning.
Price (Rs) 148 Add to Cart No. of Pages : 126

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Financial Management: Principles and Practice
Sudhindra Bhat
DISTINCTIVE FEATURES OF THIS EDITION: Provides complete clarity in a simple style , 628 Solved Problems, 259 Unsolved Problems, Seven new chapters included , 399 Review questions (theoretical questions), 212 Fill in the blanks with answers, 101 True or false questions with answers , 26 case study's for class discussion, Discussion as well as mind – stretching questions at the end of each chapter to stimulate financial decision-making
Price (Rs) 272 Add to Cart No. of Pages : 908

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Managerial Economics
ATMANAND
Content Includes: Introduction / Basic Techniques in Managerial Economics / Demand and Supply / Elasticity of Demand and Supply / Demand Forecasting / Cost Analysis / Production Analysis / Profit Analysis / Input-Output Analysis / Investment Decisions / Market Structure and Price Determination / Perfect Competition / Monopoly / Imperfect Competition / Pricing Methods and Approaches / Theories of the Firm / Business Decision Making Under Risk and Uncertainty / Advertising / Location Decision of a Firm / Effects of Taxation / Welfare Economics / Introducing Macroeconomics / National Income: Concepts and Measurement / Consumption, Savings and Investment / Money, Interest and Expectations / Investments, Interest and Income: IS - LM Model / Theories of Inflation / Balance of Payments and the Foreign Sector / Globalisation of Indian Business / Economic Environment of International Trade / Glossary / Index
Price (Rs) 340 Add to Cart No. of Pages : 768

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Production and Operations Management: Text and Cases
Upendra Kachru
Content Includes: OM Basics / Product and Product Design / Supplement to Chapter 2: Economic Evaluation / Process Selection and Design / Capacity Design and Planning / Supplement to Chapter 4: Linear Programming / Facility Planning and Layout / Supplement to Chapter 5: Transportation Problem / Forecasting Techniques / Managing for Quality / Supplement to Chapter 7: Six Sigma and Statistical Quality Control / Aggregate Planning / Supplement to Chapter 8: Waiting Line Models / The Supply Chain / Supplement to Chapter 9: Inventory and Inventory Models / MRP and Operations Scheduling / Supplement to Chapter 10: Transportation Problem / Productivity, Work Analysis and Job Design / Lean Manufacturing / Project Management / Maintenance and Safety / Strategy and Operations Strategy / Globalization and Operations / Case / Index
Price (Rs) 360 Add to Cart No. of Pages : 828

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Young Leaders Success Code
Mamta Mohapatra and Narendra Nath Akhouri
This book provides a whole new perspective for ‘leaders of tomorrow’ as it delves into the phenomenon of Gen Y, analyses its typical characteristics, articulates expectations and then prescribes a desirable set of core elements for a leader to be successful; in the authors’ words: “Young leaders’ success code”. This book draws its authenticity from the 11 captivating real life stories of successful leaders of leading edge organizations who have a proven track record and made substantial difference in their respective organizations. The stories, lucidly developed by the authors with a focus on management lessons, make the book highly readable, purposeful and interesting. The last chapter is a ‘must read’ for the younger generation who aspire to achieve excellence and success in life. The book is the first of its kind in contemporary Indian management literature to have systematically highlighted the strikingly different Gen Y features and beautifully and effectively gelled it with the management lessons to engage the attention of all business leaders of today and tomorrow alike, to take on the future challenges of effective leadership.
Price (Rs) 236 Add to Cart No. of Pages : 218

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Wealth Management
Dr. Suyash N Bhatt
The book attempts to define wealth management that identifies, and analyses the acceptance or mitigation of uncertainty in investment decision-making. Essentially, wealth management occurs anytime whenever an investor or fund manager analyses and attempts to quantify the potential for losses in an investment and then undertakes the appropriate action (or inaction) depending upon the investment objectives and risk tolerance. Written in a lucid manner, this book will help the readers to understand the steps involved in managing wealth. It discusses different types of investors and their risk averseness, and different investment avenues and investment processes along with tax implications. Also, mathematical topics like Risk Return Analysis, Modern Portfolio Theory of investment which tries to maximize return and minimize risk by carefully choosing different assets, and Capital Asset Pricing Model which enables us to find beta, alpha and other parameters, are discussed thoroughly in this book. Portfolio management, portfolio performance and wealth management process have also been discussed in detail. Wealth managers, advisers and fund managers and the students of MBA and CA will find this book quite useful.
Price (Rs) 180 Add to Cart No. of Pages : 104

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Organisation Change and Development: Second Edition
Kavita Singh
Leadership, vision and inspiration are the essential ingredients for success in handling change. And, the effective management of change is enhanced through careful planning, sensitive handling of the people involved and a thorough approach to implementation. In these times of flux, organisations are compelled to proactively effect changes in their systems to cope with various factors in the external and internal environment. This comprehensive book tackles all the areas where change interventions are necessary and sets out to identify the key 'ingredients' for successful change. This book would prove to be an invaluable resource for the students, faculty as well as practising professionals.
Price (Rs) 260 Add to Cart No. of Pages : 350

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New Vistas of Entrepreneurship: Challenges & Opportunities : ANALYSIS OF CYBER CAFÉS
A Sahay and M S Chhikara
Opportunities and entrepreneurship pull and push each other. The rise of Internet and entrepreneurial initiative of the educated youth in the business of cyber cafes is also a chicken and egg story. With the opening of the new millennium, we find mushroom growth of cyber cafes attracting educated youth to go for self-employment and become entrepreneurs. Like STD/ISD booths, cyber cafes are also playing an important role in connectivity and time compression, which are the need of the hour
Price (Rs) 236 Add to Cart No. of Pages : 178

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Mutual Funds in India: Emerging Issues
Nalini Prava Tripathy
This well organised, lucidly written textbook explains the basic concepts of mutual fund, operational policies, practices, investment in securities, some aspects of portfolio management, selection, mutual fund marketing, and detailed analysis of the latest developments in mutual fund industries. Apart from this, the book is well equipped with the fundamentals of research with details of statistical tools required for analysis in research work. This comprehensive book is intended as a text for students of management, research scholars, and is a useful reference for practising managers and investors as well as finance professionals who have an interest in this increasingly expanding area. It would also be immensely useful to those pursuing professional courses in marketing and finance area. Key Features: v Pedagogically rich to help students retain and apply chapter concepts v Comprehensive coverage of bodies and practices v Discusses in detail about the current status of development and future prospects of mutual fund industry in India v Provides exercises to test the students grasp of the subject v Cases in the Indian context v Highlights latest trends with figures and tables Contents Include: The Financial Market in India/Securities Exchange Board of India (SEBI)/Mutual Funds in India/Regulatory Framework and Organisation of Mutual Funds in India/Investment Management/Mutual Funds Marketing/Mutual Fund Derivatives/Future Scenario of the Mutual Fund Industry/A Message for Investors Relating to Investing in Mutual Funds/Cases
Price (Rs) 220 Add to Cart No. of Pages : 264

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Marketing Management: text and cases
S H H Kazmi
Contents Include: Part I / Introduction to Marketing / Strategic Market Planning / Marketing Implementation & Control / Ethical and Social Issues in Marketing / Part II / Marketing Environment Analysis / Information System & Marketing Research / Measuring Market Demand / Consumer Behaviour - Personal and Organisational / Market Segmentation, Targeting, & Positioning / Part III / Product Concepts / New Product Development & Adoption Process / Branding, Packaging & Labelling / Part IV / Marketing Communications / Advertising & Sales Promotion / Personal Selling / Public Relations and Publicity / Direct Marketing / Part V / Marketing Channels and Physical Distribution / Wholesaling and Retailing /PArt VI / Pricing Concepts, Strategies and Price Setting Approaches / Part VII / Product Life Cycle / Competition Analysis and Strategic Options Across PLC Stages / Part VIII / Marketing of Services / International Marketing / Rural Marketing / Internet and Marketing / Index
Price (Rs) 280 Add to Cart No. of Pages : 694

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Marketing Management: text and cases: Indian Context: Second Edition
Tapan K Panda
Contents Include: BLOCK-1: INTRODUCTION TO MARKETING / Introduction / Creating and Delivering Customer Value / BLOCK-2: ANALYZING MARKET OPPORTUNITIES / Marketing Planning / Demand Measurement and Forecasting / Marketing Information System and Marketing Research / The Environment for Marketing Decisions / Indian Marketing Environment / Consumer Behavior / Organizational Buyer Behavior / Market Segmentation, Targeting and Positioning / BLOCK-3: PRODUCT AND BRAND MANAGEMENT DECISIONS / Managing the Product / The Marketing of Services / Management of New Product Development Process / Managing the Product Life Cycle / Managing Brands / BLOCK-4: PRICING DECISIONS / Developing Pricing Strategies and Programs / Pricing Applications / BLOCK-5: CHANNEL MANAGEMENT DECISIONS / Managing Marketing Channels / Management of Logistics and Physical Distribution / Retail Management / Channel Management and Indian Distribution System / BLOCK-6: MARKETING COMMUNICATION DECISIONS / Integrated Marketing Communication / Advertising Management / Sales Promotion Management / Publicity and Public Relations / Sales Management / Direct Marketing / BLOCK-7: CONTROLLING MARKETING DECISIONS / Marketing Organization / BLOCK-8: CONTEMPORARY ISSUES IN MARKETING / Non-Profit Marketing / Environmental Marketing / Rural Marketing / Global Marketing / Index
Price (Rs) 380 Add to Cart No. of Pages : 750

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Management Case Book
Vinith Kumar Nair
Contents Include: Case 1 US Technology Global / Case 2 Burning Desire to Succeed: The Case of Sarath Babu / Case 3 OPTEX Computers / Case 4 Cherukayyil Polymers / Case 5 Election Marketing / Case 6 Systems Management in Attingal Multi-speciality Hospital / Case 7 Novelty Textiles / Case 8 Thattukada: A Local Service Venture in Fast Food / Case 9 The Entity: Salient Book Store / Case 10 Rajalakshmi Medicals / Case 11 Growth Pangs of a Hair Saloon / Case 12 Stitching Unit / Case 13 Case of Pramod Kumar Gupta / Case 14 Vishvakarma Industries: Revamping Systems and Processes for Growth / Case 15 Growth of a Training Company: Case of John & Mary International Training Systems Pvt. Ltd. / Case 16 Market Research Dilemma for Ayurvedic Eye Drops
Price (Rs) 156 Add to Cart No. of Pages : 96

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Management and Organizational Behaviour
Jayantee (Mukherjee) Saha
Contents Include: Introduction to Management/Planning/Controlling/An introduction to Human Resources Management/Quality of Working Life/The study of Organisational Behaviour/Learning/Personality/Perception/Motivation/Leadership/Teams/Communication/Conflict/Organisation Culture/An introduction to 'Transactional Analysis'/Organisation Change and Development/An Introduction to Attitude, and Ethics/Trends in International Business/Organisational Power and Politics
Price (Rs) 260 Add to Cart No. of Pages : 536

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Management and Behavioural Processes
B Janakiram and Vijay N Rao
This book provides a comprehensive coverage of the subjects – Principles of Management and Organizational Behaviour. Starting with the history of development of management thought, the book elaborates the different functions of management and provides insights about the characteristics needed for the 21st century manager. In the Organizational Behaviour area, it covers important topics like Individual Behaviour, Personality, Conflict Management, Emotional Intelligence, Stress Management, etc., bringing relevance to modern day managers. An important feature of this book is that it includes Indian case-lets for enabling the students to analyse and grasp the practical side of management. A Good number of figures are incorporated in the book to supplement the theories which will facilitate the readers to understand the concepts easily. End-of-chapter questions will help students to reinforce their conceptual understanding of the subject. Solved Model paper will orient the students to understand what is expected of them in the examinations and will pave the way for their good academic performance. This book will immensely help the students to understand and internalize the modern management concepts.
Price (Rs) 180 Add to Cart No. of Pages : 286

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Management Accounting: theory and practice
M P Pandikumar
Free Student CD Included This book presents the concepts, techniques and application of management accounting in a lucid and learner friendly manner. Special efforts have been made to explain the context of the problems through step by step approach. Salient features: Coverage of major and modern aspects in management accounting; Pictorial illustrations for better understanding; Corporate live examples; Seven case studies for better application of concepts; Meaningful explanat
Price (Rs) 236 Add to Cart No. of Pages : 454

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Learning from Life
Dharni P Sinha
Contents Include: Chapter 1 Village Life: Early Years; Chapter 2 The College Years: Patna College; Chapter 3 In Transit: Hawaii; Chapter 4 IIM Days; Chapter 5 Indian Society of Applied Behavioural Science (ISABS); Chapter 6 ASCI Years; Chapter 7 Bella Vista; Chapter 8 AMDISA; Chapter 9 The UNDP - Nepal; Chapter 10 COSMODE; Chapter 11 Learning from Life
Price (Rs) 200 Add to Cart No. of Pages : 356

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Labour Laws in Brief
B D Singh and A K Sinha
Law is an instrument to control, restrain and guide the behavior and action of individuals and their groups in a society. Law is a dynamic concept. It changes with growing needs of the society. Developments in the fields of technology, economy, etc., influence the society. Every society, on its own, revises, reviews, refurbishes and reinvents its legal concepts and civilized way of living. The changes brought about by the Industrial Revolution created some gaps, which forced the society to invent a special class of legislation, known as Labour Legislation. This book exclusively talks about the Labour Legislations. It introduces you to the entire panorama of Indian labour legislations. The book traces all the developments in the field from the British colonial rule to the present day. It presents the acts and amendments in simple language, while avoiding excessive technicalities of the subject. The study of ‘Labour Laws’ by management students will help them to get glimpses of various acts of legislation in our country. This will further enable them to handle the business transactions in a better way. It has become essential for the management students to know the basics or fundamentals of the laws of the land in order to assert their rights and also for the compliance of legal requirements of business transactions.
Price (Rs) 156 Add to Cart No. of Pages : 212

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Labour Laws for Managers
B D Singh
The book is a product of the heart-felt needs of the managers-in-making (the students of management schools) and young managers practicing in industries. The existing books on labor laws are either too voluminous / complex for easy comprehension of students or too sketchy to meet their requirements. This book avoids both and provides a simple, exhaustive and comprehensive reading. The book contains the evolution of labor law, and its long, arduous journey and the challenges it is a encountering
Price (Rs) 240 Add to Cart No. of Pages : 468

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International Trade: Text and Cases
P K Vasudeva
International trade is an exchange of capital, goods, and services across international borders or territories. In most countries, it represents a significant share of gross domestic product (GDP). This book is the result of a genuine quest to understand the complex world of international trade.
Price (Rs) 340 Add to Cart No. of Pages : 512

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Human Resource Planning: Second Edition
D K Bhattacharyya
Human Resource Planning has globally become a much discussed issue. Throughout the world, manpower redundancy has become so common that it is no more catching the attention of media, India is also no exception to this. Many management institutions and universities have now included HRP as a core paper for their MBA curriculum. We really do not have adequate literature in HRP—more specifically to Indian situations. Apart from this, corporate practitioners also like to get some insight to the nitty-gritty of HRP. Keeping all these factors in view, the present book has been developed by the author considering the different aspects of HRP. The book aims to fulfill the need for MBA course on HRP and also for the practitioners as a reference manual to help successful HRP practice in organizations. Contents Include: Human Resource Management/Human Resource Policies and Strategies/Strategic Human Resource Planning/Human Resource Planning/Human Resource Planning Process/Productivity, Technology and HRP/Job Analysis, Description, and Job Evaluation/HRP, Recruitment, Selection and Induction/Career Planning, Development and Succession Planning/Training and Performance Appraisal/Skills and Multi Skilling/HRP, Transfer, Promotions and Job Rotation/Human Resource Information Systems/Human Resource Costs/Human Resource Accounting and Audit/Emerging Trends and Issues in HRP
Price (Rs) 300 Add to Cart No. of Pages : 464

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Human Resource Management: Third Edition
V S P Rao
This book aims at integrating theory with practice—supported by the latest research findings in the field with a view to make the subject very relevant and exciting to aspiring managers. The insights from corporate world have been incorporated at appropriate places to facilitate easy understanding of the subject. Every attempt has been made to present the contents in a simple, lucid and easily understandable style. It provides a comprehensive coverage to a vast, growing discipline—well supported by cases, incidents and examples from the corporate world. Numerous examples, skill building activities, and objective type questions have been used in this book to clear the fog surrounding many topics. This book is primarily meant for the students pursuing advanced courses in Human Resource Management such as MBA, PGDBA, MCom and also for the Civil Services. New to this Edition: HRM and Competitive Advantage; HR's Evolving Role in 21st Century; Globalisation, Mergers/Acquisitions, Downsizing and HR; Outsourcing and Offshoring ; Diversity Management; Work-life Balance; e-HRM, e-Recruitment, e- Selection, e- Training ; Employer Branding ; Quality hiring as a source of Competitive Advantage; HRD and the LPG Era; Performance Appraisal for Teams; Computerized Performance Appraisals; Pay for Performance Systems; Social Security Measures in India; Industrial Accidents: Current Scenario; Managing Difficult Employee; Empowering Employees; Best places to work in India and USA; Insubordination, Workplace Bullying and Sexual Harassment ; Current Trends in Collective Bargaining and Trade Unionism; Industrial Relations Scenario in India; Coaching and Mentoring; Negotiation, Motivation and Leadership across Cultures; New Cases, real life examples from corporate world in India
Price (Rs) 316 Add to Cart No. of Pages : 840

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Fundamentals of Air Transport Management
P S Senguttuvan
The thrust of the authors approach is that the new context for airport system planning is commercial, and no longer limited to mere technical aspects. His main emphasis appears to be the critical thinking on issues of profitability, revenues and user services in the changing scenario. Influences such as airports privatization, a competitive global aviation industry and advanced technology require this new approach. This will undoubtedly provide excellent guidance to a wide audience. For airport operators, chapters on function and financing, airport market and competition, pricing structure and its policies provide valuable information.” Ioannis Papastefanou Airport Expert Athens, Greece. Contents Include: Transportation/Aviation Growth and Development/Aircraft Manufacturers - Airbus Industrie & The Boeing Company/Economy and Aviation/Aviation Management Structure/International Aviation Principal Management/Aviation Supporting Organization/State Regulatory Aviation Management - US, UK and India/Liberalization, Privatization and Globalization in Civil Aviation Industry/Naresh Chandra Committee Report - Road Map for the Civil Aviation Sector (New National Civil Aviation Policy 2003)
Price (Rs) 360 Add to Cart No. of Pages : 242

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Fundamentals of Information Technology
Deepak Bharihoke
The third edition of “Fundamentals of Information Technology” is a `must have` book not only for BCA and MBA students, but also for all those who want to strengthen their knowledge of computers. The additional chapter on MS Office is a comprehensive study on MS Word, MS Excel and other components of the package. This book is packed with expert advice from eminent IT professionals, in-depth analyses and practical examples. It presents a detailed functioning of hardware components besides covering the software concepts. A broad overview of Computer architecture, Data representation in the computer, Operating systems, Database management systems, Programming languages, etc., has also been included. An additional chapter on Mobile Computing and other state-of-the-art innovations in the IT world have been incorporated. Not only that, the latest Internet technologies have also been covered in detail. One should use this book to acquire computer literacy in terms of how data is represented in a computer, how hardware devices are integrated to get the desired results, how the computer can be networked for interchanging data and establishing communication. Each chapter is followed by a number of review questions. Contents Include: Introduction to Computer Basics/Data Representation/Input and Output Devices/Computer Memory/Processor/Binary Arithmetic/The Basic Computer Architecture/Software Concepts/Operating Systems/DOS: Disk Operating System/Features of the Unix Operating System/Windows 95/98/Microsoft Office/Data Base Management Systems/SQL/Computers and Communication/Computer Networks/Internet/Mobile Computing/Multimedia/Data Warehousing
Price (Rs) 260 Add to Cart No. of Pages : 654

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Environmental Studies
N K Uberoi
New to this Edition: The second edition of Environmental Studies deals with some important issues concerning the environment. The emphasis is to make the students and other interested persons to think and realize that environmental protection and resource conservation have to be a part of our understanding about the nature. This edition provides background to various environmental problems. It surveys a range of topics from the fundamentals of ecology, sustainable development, pollution of air, water, soil, waste management to energy issues, forests management and biodiversity. These topics have been analysed in the light of current global trends. The exploitive attitude of human nature has been discussed in a right perspective. This edition gives an update on energy issues. The energy demand, supply and the resulting imbalance in the ecosystem are topics of great concern. The renewable resources of energy and their exploration is the silver lining in the gloomy situation. This topic has been discussed from various angles in the new edition. This edition also has a special focus on the topic of Sustainability and Sustainable Development. This subject has been analysed in this edition keeping in view the importance of role of hot spots of biodiversity and the issue of equity.
Price (Rs) 156 Add to Cart No. of Pages : 234

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Entrepreneurship Development: Text & Cases
B JANAKIRAM and M RIZWANA
Entrepreneurship is an innovative function touching varied and newer grounds. Entrepreneurship is both a process and a philosophy. It acts as a significant factor for accelerating the economic development. It promotes capital formation and wealth creation in a country and lays the foundation for any commercial success. Entrepreneurship is the vital source of change in all facets of society, empowering individuals to seek opportunities where others see insurmountable problems. Entrepreneurs act as catalysts to fuel economic advancement through utilising opportunity with the help of innovation. Much of the world's economic growth, especially after the internet boom, is contributed by the entrepreneurs. This book is an effort to blend the concepts and applications of Entrepreneurship Development in order to bring out a more comprehensive textbook. This book helps to bring in more clarity to the subject, especially to look at it from an Indian perspective. Cases from the Indian context, model case analyses and model answers to the questions make this book extremely student-friendly. At the end of each chapter, questions have been given to enable the students to test their post-reading acquisition of knowledge. This book caters to the needs of students and practicing managers. Though, primarily meant to be a textbook on Entrepreneurship Development for management students, the book promises to be of interest to the entrepreneurs as well. Contents Include: Enterpreneur / Creativity and Innovation / Business Planning Process / Small Scale Industry / Institutions Supporting Entrepreneurs / Family Business / International Entrepreneurship Opportunities / Informal Risk Capital and Venture Capital / Using External Parties to Help Grow a Business
Price (Rs) 200 Add to Cart No. of Pages : 246

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Dictionary on Legal Terms
Sudhanshu Joshi
The law is often esoteric and common man finds it difficult to understand. From time to time, efforts have been made to simplify the law, usually under the byword of plain language because ignorance of the meaning of a legal word can have grave consequences. This dictionary is prepared to offer one-stop reading for all those who occasionally need to know what a certain legal word means. This book is a resource guide that includes the key legal terms, ethics codes and case laws relevant to everyday counseling and for legal and business practices. The definitions and explanation of all the terms have been given in plain language for easy understanding of the reader. Every term is explained by clearly giving its meaning and is supported by relevant examples and applications in routine business practices. In most cases, the definition contains samples of the word used in a law or how it may have been described or used in a law book or a case. It is the first reference book of its kind that explains critical legal terminologies needed for accurate usage by the practitioners, paralegals, legal secretaries, court officials, law enforcement agents and law students, and all those who need a quick and direct answer when seeking the meaning of a word/term.
Price (Rs) 200 Add to Cart No. of Pages : 242

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Dictionary of Project Management
Syed Ali Dilawer
Projects, undertaken in accordance with achievement of cherished objectives, may differ and vary with respect to their type, size, complexity, duration, resources and other variables. In modern times, projects are considered as those vital operations that provide a thrust to the growth and profitability of a concern. The successful planning, execution and delivery of any project depends on the knowledge and foresight of a professional project manager. Due to project management’s strong ties with both the business and technology sectors, there is a wide range of terminology that needs to be defined. Also, there are terms that convey an altogether different meaning when used in the parlance of project management. This dictionary precisely explains the meaning of such terms, technical jargons and acronyms used by the professionals in their routine operations. This dictionary would prove to be a useful guide as well as a valuable addition for both, students and project management professionals, not just for reference, but also for the wealth of knowledge that it contains – all from respected sources. This dictionary would also help to improve the communication skills of project management professionals as communicating with right vocabulary is an essential prerequisite for smooth running of a project whereas miscommunication poses significant risk to the success of a project.
Price (Rs) 236 Add to Cart No. of Pages : 314

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Dictionary of Computer Networking
B Nandhakumar
Computer networking is one of the fastest growing and most important developments in the computer industry. With the expanding technology of networking arises the need of understanding its terminology. Network users of all levels are barraged with an almost bewildering array of terms, abbreviations, and acronyms in books, magazine, newspaper articles, advertisements, and their day-to-day conversations. Along with clear explanations of the jargon and slang associated with networking, this Dictionary will provide definitions of more than 3,000 networking terms, abbreviations, and acronyms. This dictionary is an attempt to describe the networking terms in a systematic manner. It provides definitions and meaning for all the terms one encounters while dealing with networks of any type. Entries included in this Dictionary have been written in a lucid style to provide both straightforward definitions and invaluable background information.
Price (Rs) 240 Add to Cart No. of Pages : 460

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Contemporary Issues in Corporate Finance
Editors: Anu Singh Lather and Divya Gakhar
The Financial system is the backbone of an economy. Indian economy has undergone major policy changes in the last two decades and the impact of ongoing reforms will also get reflected in future as well. In the present globalised framework, as interdependence among various economies have increased, any development taking place in one part of the world has its implications on the working and policy frameworks of economic entities of rest of the world. The effect of US economic slowdown on other economies of the world is an example of the extent of integration of global markets in the new era of economy. There are many landmark developments in the field of finance that have taken place in recent past. To quote a few among them include convergence to IFRS, adoption of Basel II and Basel III norms, changing investment behaviour and volatile stock markets, hyper inflation, rising real estate prices, implementation of direct tax code, innovation in financial instruments, mergers and acquisitions, increased flow of foreign investment and the role of regulatory agencies. All these developments are now attracting attention of academia, analysts, and practitioners connected with the corporate sector. The present book is a collection of selected research articles presented during the National Conference on Contemporary Issues in Corporate Finance. The conference intended to provide a common platform for discussion on all such issues through research papers and case studies, which would address to the developments in corporate finance in new economy. The attempt of the Conference was to bridge the gap between theory and practice on contemporary issues in corporate finance. The sub-themes include Issues and Challenges in Financial Accounting, Advancements in Business Finance, Financial Markets and Institutions, Capital Markets and Equity Investment, Derivative Market Developments, and Real Estate Finance. It is expected that this book will be useful for budding researchers, practitioners and analysts in these fields.
Price (Rs) 240 Add to Cart No. of Pages : 190

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Compensation and Reward Management
B D Singh
Management of compensation is one of the most important and strategic aspects of Human Resource Management. Both employers and employees are equally concerned and serious about it. Employers want to develop a compensation package that is quite attractive, sustaining and motivating to the employees. At the same time, they want to keep the compensation cost under control to maintain the operating cost. For employees, on the other hand, a high compensation or a regular growth in compensation is crucial, as it is directly or indirectly related with the fulfilment of all human needs and also offsets the increased cost of living. Consequently, employees expect that their competencies, experience and performance should be adequately compensated in the job market. Some of the special/additional features of the book are enumerated below: New Trends in employee compensation, Concepts, theories and background related with the compensation and reward system, Emerging performance-linked payments (variable pay), New trends in managerial and CEO compensation, New architectures of rewarding employees developed by corporate organizations and Tax planning and its implications on compensation To make the subject more interesting, many live cases on Compensation Management have been included in this edition. The topic of International Compensation Management has also been explained to provide an insight to the students. It is hoped that this new edition would provide a comprehensive picture of the compensation and reward system, and would greatly benefit the management students and young managers.
Price (Rs) 280 Add to Cart No. of Pages : 436

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Commodity Markets & Derivatives
Bharat Kulkarni
The financial market in India is rapidly transforming and hence, the demand for knowledge is also increasing. As a result, commodity markets and derivatives are finding their way into the curriculum for different courses in different universities. These all developments create a need for a book that covers the knowledge of commodity markets in a structured way. This book provides an overview of the basics and fundamental structure of the commodity markets. It is designed to be a reference for those who want to learn the skills of investing in commodity markets. The chapters are designed and written with the mix of knowledge as a practitioner as well as that of academics, and aims to explain the complexities of commodity markets, its structure and how one can use different types of commodity investment strategies. This book is divided into 17 chapters. Each chapter builds the base for beginners. The first five chapters cover the basics of the markets. From chapter 6, the readers get exposed to the practical aspects of the market. In Chapter 12 to 14, the readers are exposed to sector specific strategies. The last section of the book, covering chapter 15 to 17, sharpens the trading skills. The concepts are explained in a logical, organized and sensible method so that anyone interested in commodity trading can not only understand the basic concepts but can use it without much complication. This book would help the readers to explore the investment world of commodities and use it for better results, whether as a trader, speculator or in any other role.
Price (Rs) 236 Add to Cart No. of Pages : 318

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Change and Knowledge Management
R L Nandeshwar and Balakrishna Jayasimha
This book describes the theory and practice of Change and Knowledge Management. Good theory helps to grasp what is going on in the world around. It helps to ask the right questions when times change and new problems need to be analyzed. It also tells which things one need not to worry about. This book explains how students can use the theory to solve practical problems. Much of this book is concerned with understanding what Change agents do and why. This is the second edition of the book Change and Knowledge Management and this new edition is more comprehensive and authoritative. New topics have been added and introduced in logical orders to make the text modular. Current trends in Organizations have been emphasized throughout the book. Behavioral issues have been drawn to explain what companies and their managers do in practice. This book will cater to the demands of the students, instructors and the industry at large. It can be used extensively as a reference book and guide for the practicing managers around the world.
Price (Rs) 220 Add to Cart No. of Pages : 288

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Cases in Services Marketing
Vinith Kumar Nair
The tertiary sector of the Indian economy–services sector–covers a wide gamut of activities like trading, banking and finance, infotainment, real estate, transportation, security, management and technical consultancy among several others. This book is a collection of case studies developed on different service providing firms like hotel, hair fixing, film processing, hospitals, etc. The book tries to cover all the facets of Services Marketing and can be used as a supplementary book along with any standard Services Marketing textbook. It can also be used as a core book to understand the different facets of service marketing in a very practical sense and in the Indian Context. The cases in this book are based on Medium and Small Service Enterprises. All the case studies are open ended, discussing business dilemmas that these organizations are facing. This book also includes cases written by different authors. An important case of this book is the case of Rambhai who runs a tea stall outside IIM-A. This particular case got a lot of media attention because of its uniqueness. This book will, therefore, help the students to get a practical insight into how the service firms manage their business. Contents Include: Case 1: Prasad Film Laboratories/Case 2: The Business of “RBK”— A Role to be Understood/Case 3: Rama Varma Club/Case 4: Planet Health: The Next Big Battleground?/Case 5: Hotel Indraprastha/Case 6: Gulf Gate Hair Fixing/Case 7: OLEE Beauty Saloon/Case 8: Coconut Bay Beach Resort/Case 9: Success Story of Koumudi Grameena Netralaya/Case 10: CABEE — Call Taxi Service/Case 11: Cirus Computers/Case 12: Traveller’s Point: Bringing Life to Your Journey…/Case 13: Kerala Institute of Medical Sciences/Case 14: Professional Couriers — A Franchisee Model of Service Delivery/Case 15: Madonna Ladies Collections and Footwears/Case 16: Sri Vinayaka Service Station/Case 17: Rent A Car Services — Paradise Tours
Price (Rs) 156 Add to Cart No. of Pages : 104

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Case Studies in Management: First Generation Entrepreneurial Organisations
Edited by: N K Kapoor, Jitendra Patolia and Brijesh Rupapara
Case studies represent an organisation's origin, its operations and its surrounding environment. A good case enables the students to take quick decisions in a realistic situation with lesser chances for committing mistakes. The case study method helps students to acquire the ability of placing textbook knowledge about business into practice. Students acquire the skills of detecting problems and analyzing and evaluating alternatives in order to achieve workable plans. This book is a compendium of 13 case studies developed by the management students of first batch of Parul Institute of Management, Vadodara. These cases are based on 13 first-generation entrepreneurial organizations, selected from three different cities (Bangalore, Hyderabad and Pune). This exercise helped the students to understand the very basic purpose of establishing these organizations by collecting all the relevant information, since inception till date, and about various divisions/sections of these establishments in order to write a case on them. These cases are intended to give the readers an idea about the complexity of the problem-solving process required in real-life situations and not for criticising any managerial decision. It has been hoped that this new initiative will help to inculcate the qualities of entrepreneurship among the students' community and to bring industry closer to the academic institutions.
Price (Rs) 200 Add to Cart No. of Pages : 160

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Capital Market
Dr. Brajesh Kumar
Contents Include: Chapter-1 Introduction to Capital Market; Chapter 2 Capital Market and Economic Development (Theoretical Aspects); Chapter 3 Capital Market in India: Historical Perspective; Chapter 4 Problems of Stock Exchanges in India; Chapter 5 Problems of Development Banks in India 137; Chapter 6 Instruments of Capital Market in India; Chapter 7 Working of Indian Capital Market: The Grand View; Chapter 8 Growth Impetus of Indian Capital Market on Indian Economy
Price (Rs) 316 Add to Cart No. of Pages : 244

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Business Law
S S Gulshan
This book is an assimilation of legal implications of provisions of the more important Acts on business strategies. With his extensive teaching and training experience in the field of Legal Aspects of Business, Dr S S Gulshan has attempted to provide a comprehensive textbook on Business Law with a practical approach. This textbook provides not just a mere theoretical exposition of different Acts, rather, it shows how the practical side of Business Law operates. At the end of every chapter, a part entitled Gaining Practical Experience has been included for the guidance of both the present and the future managers. The book is a unique presentation of the theory as well as the practice of Business Law.
Price (Rs) 316 Add to Cart No. of Pages : 620

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Introduction to Soft Computing
Manish Mahajan and Rajdev Tiwari
Artificial Intelligence and more specifically soft computing are the new buzzwords of the Information Technology scenario today. These technologies aim at enabling computers to exhibit the intelligent characteristics similar to humans. This book on the Soft computing technologies covers the three main areas that make up the bulk of soft computing, viz. Neural Networks, Fuzzy Logic and Genetic Algorithms. The book endeavors to illustrate the basic concepts without being too (technically) so that even a beginner can understand the concepts and be on his way to advanced learning.
Price (Rs) 140 Add to Cart No. of Pages : 212

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Understanding Database Management Systems
Manjula K.A. and Karthikeyan P.
Database Management Systems (DBMS) is essentially a part of curriculum for undergraduate and postgraduate courses in Computer Sciences, Computer Applications, Computer Engineering, Information Technology and Management. This book introduces the theoretical as well as practical concepts of DBMS using simple and real-life examples. Numerous figures, screen shots of query outputs are demonstrated in simple language. This book is intended to make the students proficient in designing databases as well as implementing, operating and maintaining them effectively. This book will serve as a useful text for students of B.E./B.Tech/MCA/BCA/B.Sc-IT and other courses in Computer Science.
Price (Rs) 140 Add to Cart No. of Pages : 248

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Introduction to Java Programming
Upendra Kumar Tiwari
The book titled 'Introduction to Java Programming' has been designed to serve as a useful text for undergraduates and Postgraduate students of Computer Engineering, Computer Science & Application and Information Technology courses. Java has evolved as one of the most modern robust, high performance programming languages in web application. This book thoroughly covers basic programming concepts and techniques using the Java Programming language. This book is rich in pedagogy, written with an approach to make text simple and interesting.
Price (Rs) 236 Add to Cart No. of Pages : 474

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Object Oriented Systems and Concepts of C++
Jyoti Singh
This book has been specially designed for the undergraduate students of engineering and postgraduate students of computer applications and management. This book covers complete description of C++ language and development environment from the basic to advanced level features. The book focuses on the modern programming language C++ that will help the students of practically implement the various concepts of object orientation
Price (Rs) 200 Add to Cart No. of Pages : 451

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COMPUTER ORGANIZATION AND DESIGN
Rashi Agarwal
This Book has been designed as an introductory text on Computer Organization and Design for the B.Tech students of computer science, electronics engineering and information technology and MCA students as well. This book provides through discussion of the fundamentals of computer organization and design. It delves into the syllabus prescribed by various Technical Universities in India. The text gives a clear and in-depth analysis of the basic principles underlying the subject. This book provides a new focus on the revolutionary change taking place in today's industry. A large number of diagrams, problems at the end of each chapter, tables, and exercises enhance the value of the text. This text has been developed after numerous years of author's teaching this course to undergraduate students and identifying their problem areas.
Price (Rs) 200 Add to Cart No. of Pages : 439

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Competency Based Interviewing Skills
S.Prabakar Kamath
Competency Based Interviewing Skills
Price (Rs) 220 Add to Cart No. of Pages : 140

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e-World
ARPITA GOPAL and CHANDRANI SINGH
Emerging Trends in Information Technology
Price (Rs) 220 Add to Cart No. of Pages : 338

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Applied Marketing
Githa S Heggde
Applied Marketing
Price (Rs) 160 Add to Cart No. of Pages : 244

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Financial Accounting from Zero
Prof. S. Jayapandian
Financial Accounting from Zero
Price (Rs) 220 Add to Cart No. of Pages : 434

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Sales Management
DR R K SRIVASTAVA, DR ERNEST CYRIL DE RUN and DR KIM SHYAM FAM
Sales Management
Price (Rs) 160 Add to Cart No. of Pages : 238

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Managing Recruitment Function
R K SAHU
A Comprehensive Guide Book
Price (Rs) 236 Add to Cart No. of Pages : 336

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Fundamentals of Marketing
M.S. Raju
Fundamentals of Marketing
Price (Rs) 207 Add to Cart No. of Pages : 192

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Negotiations and Selling
Sameer A Kulkarni
Negotiations and Selling
Price (Rs) 156 Add to Cart No. of Pages : 228

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Organization Structure and Design
P G AQUINAS
Applications & Challenges
Price (Rs) 260 Add to Cart No. of Pages : 524

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Principles of Economics
S. K. AGARWALA
Second Edition
Price (Rs) 154 Add to Cart No. of Pages : 340

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