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 | | Young Leaders Success Code | | Mamta Mohapatra and Narendra Nath Akhouri | | This book provides a whole new perspective for ‘leaders of tomorrow’ as it delves into the phenomenon of Gen Y, analyses its typical characteristics, articulates expectations and then prescribes a desirable set of core elements for a leader to be successful; in the authors’ words: “Young leaders’ success code”. This book draws its authenticity from the 11 captivating real life stories of successful leaders of leading edge organizations who have a proven track record and made substantial difference in their respective organizations. The stories, lucidly developed by the authors with a focus on management lessons, make the book highly readable, purposeful and interesting. The last chapter is a ‘must read’ for the younger generation who aspire to achieve excellence and success in life. The book is the first of its kind in contemporary Indian management literature to have systematically highlighted the strikingly different Gen Y features and beautifully and effectively gelled it with the management lessons to engage the attention of all business leaders of today and tomorrow alike, to take on the future challenges of effective leadership. | | |
 | | Wealth Management | | Dr. Suyash N Bhatt | | The book attempts to define wealth management that identifies, and analyses the acceptance or mitigation of uncertainty in investment decision-making. Essentially, wealth management occurs anytime whenever an investor or fund manager analyses and attempts to quantify the potential for losses in an investment and then undertakes the appropriate action (or inaction) depending upon the investment objectives and risk tolerance. Written in a lucid manner, this book will help the readers to understand the steps involved in managing wealth. It discusses different types of investors and their risk averseness, and different investment avenues and investment processes along with tax implications. Also, mathematical topics like Risk Return Analysis, Modern Portfolio Theory of investment which tries to maximize return and minimize risk by carefully choosing different assets, and Capital Asset Pricing Model which enables us to find beta, alpha and other parameters, are discussed thoroughly in this book. Portfolio management, portfolio performance and wealth management process have also been discussed in detail. Wealth managers, advisers and fund managers and the students of MBA and CA will find this book quite useful. | | |
 | | Organisation Change and Development: Second Edition | | Kavita Singh | | Leadership, vision and inspiration are the essential ingredients for success in handling change. And, the effective management of change is enhanced through careful planning, sensitive handling of the people involved and a thorough approach to implementation. In these times of flux, organisations are compelled to proactively effect changes in their systems to cope with various factors in the external and internal environment. This comprehensive book tackles all the areas where change interventions are necessary and sets out to identify the key 'ingredients' for successful change. This book would prove to be an invaluable resource for the students, faculty as well as practising professionals. | | |
 | | New Vistas of Entrepreneurship: Challenges & Opportunities : ANALYSIS OF CYBER CAFÉS | | A Sahay and M S Chhikara | | Opportunities and entrepreneurship pull and push each other. The rise of Internet and entrepreneurial initiative of the educated youth in the business of cyber cafes is also a chicken and egg story. With the opening of the new millennium, we find mushroom growth of cyber cafes attracting educated youth to go for self-employment and become entrepreneurs. Like STD/ISD booths, cyber cafes are also playing an important role in connectivity and time compression, which are the need of the hour | | |
 | | Mutual Funds in India: Emerging Issues | | Nalini Prava Tripathy | | This well organised, lucidly written textbook explains the basic concepts of mutual fund, operational policies, practices, investment in securities, some aspects of portfolio management, selection, mutual fund marketing, and detailed analysis of the latest developments in mutual fund industries. Apart from this, the book is well equipped with the fundamentals of research with details of statistical tools required for analysis in research work. This comprehensive book is intended as a text for students of management, research scholars, and is a useful reference for practising managers and investors as well as finance professionals who have an interest in this increasingly expanding area. It would also be immensely useful to those pursuing professional courses in marketing and finance area. Key Features: v Pedagogically rich to help students retain and apply chapter concepts v Comprehensive coverage of bodies and practices v Discusses in detail about the current status of development and future prospects of mutual fund industry in India v Provides exercises to test the students grasp of the subject v Cases in the Indian context v Highlights latest trends with figures and tables Contents Include: The Financial Market in India/Securities Exchange Board of India (SEBI)/Mutual Funds in India/Regulatory Framework and Organisation of Mutual Funds in India/Investment Management/Mutual Funds Marketing/Mutual Fund Derivatives/Future Scenario of the Mutual Fund Industry/A Message for Investors Relating to Investing in Mutual Funds/Cases | | |
 | | Marketing Management: text and cases | | S H H Kazmi | | Contents Include: Part I / Introduction to Marketing / Strategic Market Planning / Marketing Implementation & Control / Ethical and Social Issues in Marketing / Part II / Marketing Environment Analysis / Information System & Marketing Research / Measuring Market Demand / Consumer Behaviour - Personal and Organisational / Market Segmentation, Targeting, & Positioning / Part III / Product Concepts / New Product Development & Adoption Process / Branding, Packaging & Labelling / Part IV / Marketing Communications / Advertising & Sales Promotion / Personal Selling / Public Relations and Publicity / Direct Marketing / Part V / Marketing Channels and Physical Distribution / Wholesaling and Retailing /PArt VI / Pricing Concepts, Strategies and Price Setting Approaches / Part VII / Product Life Cycle / Competition Analysis and Strategic Options Across PLC Stages / Part VIII / Marketing of Services / International Marketing / Rural Marketing / Internet and Marketing / Index | | |
 | | Marketing Management: text and cases: Indian Context: Second Edition | | Tapan K Panda | | Contents Include: BLOCK-1: INTRODUCTION TO MARKETING / Introduction / Creating and Delivering Customer Value / BLOCK-2: ANALYZING MARKET OPPORTUNITIES / Marketing Planning / Demand Measurement and Forecasting / Marketing Information System and Marketing Research / The Environment for Marketing Decisions / Indian Marketing Environment / Consumer Behavior / Organizational Buyer Behavior / Market Segmentation, Targeting and Positioning / BLOCK-3: PRODUCT AND BRAND MANAGEMENT DECISIONS / Managing the Product / The Marketing of Services / Management of New Product Development Process / Managing the Product Life Cycle / Managing Brands / BLOCK-4: PRICING DECISIONS / Developing Pricing Strategies and Programs / Pricing Applications / BLOCK-5: CHANNEL MANAGEMENT DECISIONS / Managing Marketing Channels / Management of Logistics and Physical Distribution / Retail Management / Channel Management and Indian Distribution System / BLOCK-6: MARKETING COMMUNICATION DECISIONS / Integrated Marketing Communication / Advertising Management / Sales Promotion Management / Publicity and Public Relations / Sales Management / Direct Marketing / BLOCK-7: CONTROLLING MARKETING DECISIONS / Marketing Organization / BLOCK-8: CONTEMPORARY ISSUES IN MARKETING / Non-Profit Marketing / Environmental Marketing / Rural Marketing / Global Marketing / Index | | |
 | | Management Case Book | | Vinith Kumar Nair | | Contents Include: Case 1 US Technology Global / Case 2 Burning Desire to Succeed: The Case of Sarath Babu / Case 3 OPTEX Computers / Case 4 Cherukayyil Polymers / Case 5 Election Marketing / Case 6 Systems Management in Attingal Multi-speciality Hospital / Case 7 Novelty Textiles / Case 8 Thattukada: A Local Service Venture in Fast Food / Case 9 The Entity: Salient Book Store / Case 10 Rajalakshmi Medicals / Case 11 Growth Pangs of a Hair Saloon / Case 12 Stitching Unit / Case 13 Case of Pramod Kumar Gupta / Case 14 Vishvakarma Industries: Revamping Systems and Processes for Growth / Case 15 Growth of a Training Company: Case of John & Mary International Training Systems Pvt. Ltd. / Case 16 Market Research Dilemma for Ayurvedic Eye Drops | | |
 | | Management and Organizational Behaviour | | Jayantee (Mukherjee) Saha | | Contents Include: Introduction to Management/Planning/Controlling/An introduction to Human Resources Management/Quality of Working Life/The study of Organisational Behaviour/Learning/Personality/Perception/Motivation/Leadership/Teams/Communication/Conflict/Organisation Culture/An introduction to 'Transactional Analysis'/Organisation Change and Development/An Introduction to Attitude, and Ethics/Trends in International Business/Organisational Power and Politics | | |
 | | Management and Behavioural Processes | | B Janakiram and Vijay N Rao | | This book provides a comprehensive coverage of the subjects – Principles of Management and Organizational Behaviour. Starting with the history of development of management thought, the book elaborates the different functions of management and provides insights about the characteristics needed for the 21st century manager. In the Organizational Behaviour area, it covers important topics like Individual Behaviour, Personality, Conflict Management, Emotional Intelligence, Stress Management, etc., bringing relevance to modern day managers. An important feature of this book is that it includes Indian case-lets for enabling the students to analyse and grasp the practical side of management. A Good number of figures are incorporated in the book to supplement the theories which will facilitate the readers to understand the concepts easily. End-of-chapter questions will help students to reinforce their conceptual understanding of the subject. Solved Model paper will orient the students to understand what is expected of them in the examinations and will pave the way for their good academic performance. This book will immensely help the students to understand and internalize the modern management concepts. | | |
 | | Management Accounting: theory and practice | | M P Pandikumar | | Free Student CD Included This book presents the concepts, techniques and application of management accounting in a lucid and learner friendly manner. Special efforts have been made to explain the context of the problems through step by step approach. Salient features: Coverage of major and modern aspects in management accounting; Pictorial illustrations for better understanding; Corporate live examples; Seven case studies for better application of concepts; Meaningful explanat | | |
 | | Learning from Life | | Dharni P Sinha | | Contents Include: Chapter 1 Village Life: Early Years; Chapter 2 The College Years: Patna College; Chapter 3 In Transit: Hawaii; Chapter 4 IIM Days; Chapter 5 Indian Society of Applied Behavioural Science (ISABS); Chapter 6 ASCI Years; Chapter 7 Bella Vista; Chapter 8 AMDISA; Chapter 9 The UNDP - Nepal; Chapter 10 COSMODE; Chapter 11 Learning from Life | | |
 | | Labour Laws in Brief | | B D Singh and A K Sinha | | Law is an instrument to control, restrain and guide the behavior and action of individuals and their groups in a society. Law is a dynamic concept. It changes with growing needs of the society. Developments in the fields of technology, economy, etc., influence the society. Every society, on its own, revises, reviews, refurbishes and reinvents its legal concepts and civilized way of living. The changes brought about by the Industrial Revolution created some gaps, which forced the society to invent a special class of legislation, known as Labour Legislation. This book exclusively talks about the Labour Legislations. It introduces you to the entire panorama of Indian labour legislations. The book traces all the developments in the field from the British colonial rule to the present day. It presents the acts and amendments in simple language, while avoiding excessive technicalities of the subject. The study of ‘Labour Laws’ by management students will help them to get glimpses of various acts of legislation in our country. This will further enable them to handle the business transactions in a better way. It has become essential for the management students to know the basics or fundamentals of the laws of the land in order to assert their rights and also for the compliance of legal requirements of business transactions. | | |
 | | Labour Laws for Managers | | B D Singh | | The book is a product of the heart-felt needs of the managers-in-making (the students of management schools) and young managers practicing in industries. The existing books on labor laws are either too voluminous / complex for easy comprehension of students or too sketchy to meet their requirements. This book avoids both and provides a simple, exhaustive and comprehensive reading. The book contains the evolution of labor law, and its long, arduous journey and the challenges it is a encountering | | |
 | | International Trade: Text and Cases | | P K Vasudeva | | International trade is an exchange of capital, goods, and services across international borders or territories. In most countries, it represents a significant share of gross domestic product (GDP). This book is the result of a genuine quest to understand the complex world of international trade. | | |
 | | International Human Resource Management | | Dr. Nilanjan Sengupta and Dr. Mousumi S Bhattacharya | | Contents Include: International Context of HRM/Strategic Planning/HRM in International Context: theories and models/Recruitment and Selection/Training and Development/Compensation Management/Performance Management/Industrial Relations/Role of Culture in IHRM/ Organizational processes influencing IHRM/Role of Global HR Managers/Women Expatriates/International Joint Venture/ Hiring Inpatriate and Expatriate Managers: Choices and Dilemmas for MNCs | | |
 | | Human Resource Planning: Second Edition | | D K Bhattacharyya | | Human Resource Planning has globally become a much discussed issue. Throughout the world, manpower redundancy has become so common that it is no more catching the attention of media, India is also no exception to this. Many management institutions and universities have now included HRP as a core paper for their MBA curriculum. We really do not have adequate literature in HRP—more specifically to Indian situations. Apart from this, corporate practitioners also like to get some insight to the nitty-gritty of HRP. Keeping all these factors in view, the present book has been developed by the author considering the different aspects of HRP. The book aims to fulfill the need for MBA course on HRP and also for the practitioners as a reference manual to help successful HRP practice in organizations. Contents Include: Human Resource Management/Human Resource Policies and Strategies/Strategic Human Resource Planning/Human Resource Planning/Human Resource Planning Process/Productivity, Technology and HRP/Job Analysis, Description, and Job Evaluation/HRP, Recruitment, Selection and Induction/Career Planning, Development and Succession Planning/Training and Performance Appraisal/Skills and Multi Skilling/HRP, Transfer, Promotions and Job Rotation/Human Resource Information Systems/Human Resource Costs/Human Resource Accounting and Audit/Emerging Trends and Issues in HRP | | |
 | | Human Resource Management: Third Edition | | V S P Rao | | This book aims at integrating theory with practice—supported by the latest research findings in the field with a view to make the subject very relevant and exciting to aspiring managers. The insights from corporate world have been incorporated at appropriate places to facilitate easy understanding of the subject. Every attempt has been made to present the contents in a simple, lucid and easily understandable style. It provides a comprehensive coverage to a vast, growing discipline—well supported by cases, incidents and examples from the corporate world. Numerous examples, skill building activities, and objective type questions have been used in this book to clear the fog surrounding many topics. This book is primarily meant for the students pursuing advanced courses in Human Resource Management such as MBA, PGDBA, MCom and also for the Civil Services. New to this Edition: HRM and Competitive Advantage; HR's Evolving Role in 21st Century; Globalisation, Mergers/Acquisitions, Downsizing and HR; Outsourcing and Offshoring ; Diversity Management; Work-life Balance; e-HRM, e-Recruitment, e- Selection, e- Training ; Employer Branding ; Quality hiring as a source of Competitive Advantage; HRD and the LPG Era; Performance Appraisal for Teams; Computerized Performance Appraisals; Pay for Performance Systems; Social Security Measures in India; Industrial Accidents: Current Scenario; Managing Difficult Employee; Empowering Employees; Best places to work in India and USA; Insubordination, Workplace Bullying and Sexual Harassment ; Current Trends in Collective Bargaining and Trade Unionism; Industrial Relations Scenario in India; Coaching and Mentoring; Negotiation, Motivation and Leadership across Cultures; New Cases, real life examples from corporate world in India | | |
 | | Fundamentals of Air Transport Management | | P S Senguttuvan | | The thrust of the authors approach is that the new context for airport system planning is commercial, and no longer limited to mere technical aspects. His main emphasis appears to be the critical thinking on issues of profitability, revenues and user services in the changing scenario. Influences such as airports privatization, a competitive global aviation industry and advanced technology require this new approach. This will undoubtedly provide excellent guidance to a wide audience. For airport operators, chapters on function and financing, airport market and competition, pricing structure and its policies provide valuable information.” Ioannis Papastefanou Airport Expert Athens, Greece. Contents Include: Transportation/Aviation Growth and Development/Aircraft Manufacturers - Airbus Industrie & The Boeing Company/Economy and Aviation/Aviation Management Structure/International Aviation Principal Management/Aviation Supporting Organization/State Regulatory Aviation Management - US, UK and India/Liberalization, Privatization and Globalization in Civil Aviation Industry/Naresh Chandra Committee Report - Road Map for the Civil Aviation Sector (New National Civil Aviation Policy 2003) | | |
 | | Fundamentals of Information Technology | | Deepak Bharihoke | | The third edition of “Fundamentals of Information Technology” is a `must have` book not only for BCA and MBA students, but also for all those who want to strengthen their knowledge of computers. The additional chapter on MS Office is a comprehensive study on MS Word, MS Excel and other components of the package. This book is packed with expert advice from eminent IT professionals, in-depth analyses and practical examples. It presents a detailed functioning of hardware components besides covering the software concepts. A broad overview of Computer architecture, Data representation in the computer, Operating systems, Database management systems, Programming languages, etc., has also been included. An additional chapter on Mobile Computing and other state-of-the-art innovations in the IT world have been incorporated. Not only that, the latest Internet technologies have also been covered in detail. One should use this book to acquire computer literacy in terms of how data is represented in a computer, how hardware devices are integrated to get the desired results, how the computer can be networked for interchanging data and establishing communication. Each chapter is followed by a number of review questions. Contents Include: Introduction to Computer Basics/Data Representation/Input and Output Devices/Computer Memory/Processor/Binary Arithmetic/The Basic Computer Architecture/Software Concepts/Operating Systems/DOS: Disk Operating System/Features of the Unix Operating System/Windows 95/98/Microsoft Office/Data Base Management Systems/SQL/Computers and Communication/Computer Networks/Internet/Mobile Computing/Multimedia/Data Warehousing | | |
 | | Environmental Studies | | N K Uberoi | | New to this Edition: The second edition of Environmental Studies deals with some important issues concerning the environment. The emphasis is to make the students and other interested persons to think and realize that environmental protection and resource conservation have to be a part of our understanding about the nature. This edition provides background to various environmental problems. It surveys a range of topics from the fundamentals of ecology, sustainable development, pollution of air, water, soil, waste management to energy issues, forests management and biodiversity. These topics have been analysed in the light of current global trends. The exploitive attitude of human nature has been discussed in a right perspective. This edition gives an update on energy issues. The energy demand, supply and the resulting imbalance in the ecosystem are topics of great concern. The renewable resources of energy and their exploration is the silver lining in the gloomy situation. This topic has been discussed from various angles in the new edition. This edition also has a special focus on the topic of Sustainability and Sustainable Development. This subject has been analysed in this edition keeping in view the importance of role of hot spots of biodiversity and the issue of equity. | | |
 | | Entrepreneurship Development: Text & Cases | | B JANAKIRAM and M RIZWANA | | Entrepreneurship is an innovative function touching varied and newer grounds. Entrepreneurship is both a process and a philosophy. It acts as a significant factor for accelerating the economic development. It promotes capital formation and wealth creation in a country and lays the foundation for any commercial success. Entrepreneurship is the vital source of change in all facets of society, empowering individuals to seek opportunities where others see insurmountable problems. Entrepreneurs act as catalysts to fuel economic advancement through utilising opportunity with the help of innovation. Much of the world's economic growth, especially after the internet boom, is contributed by the entrepreneurs. This book is an effort to blend the concepts and applications of Entrepreneurship Development in order to bring out a more comprehensive textbook. This book helps to bring in more clarity to the subject, especially to look at it from an Indian perspective. Cases from the Indian context, model case analyses and model answers to the questions make this book extremely student-friendly. At the end of each chapter, questions have been given to enable the students to test their post-reading acquisition of knowledge. This book caters to the needs of students and practicing managers. Though, primarily meant to be a textbook on Entrepreneurship Development for management students, the book promises to be of interest to the entrepreneurs as well. Contents Include: Enterpreneur / Creativity and Innovation / Business Planning Process / Small Scale Industry / Institutions Supporting Entrepreneurs / Family Business / International Entrepreneurship Opportunities / Informal Risk Capital and Venture Capital / Using External Parties to Help Grow a Business | | |
 | | Dictionary on Legal Terms | | Sudhanshu Joshi | | The law is often esoteric and common man finds it difficult to understand. From time to time, efforts have been made to simplify the law, usually under the byword of plain language because ignorance of the meaning of a legal word can have grave consequences. This dictionary is prepared to offer one-stop reading for all those who occasionally need to know what a certain legal word means. This book is a resource guide that includes the key legal terms, ethics codes and case laws relevant to everyday counseling and for legal and business practices. The definitions and explanation of all the terms have been given in plain language for easy understanding of the reader. Every term is explained by clearly giving its meaning and is supported by relevant examples and applications in routine business practices. In most cases, the definition contains samples of the word used in a law or how it may have been described or used in a law book or a case. It is the first reference book of its kind that explains critical legal terminologies needed for accurate usage by the practitioners, paralegals, legal secretaries, court officials, law enforcement agents and law students, and all those who need a quick and direct answer when seeking the meaning of a word/term. | | |
 | | Dictionary of Project Management | | Syed Ali Dilawer | | Projects, undertaken in accordance with achievement of cherished objectives, may differ and vary with respect to their type, size, complexity, duration, resources and other variables. In modern times, projects are considered as those vital operations that provide a thrust to the growth and profitability of a concern. The successful planning, execution and delivery of any project depends on the knowledge and foresight of a professional project manager. Due to project management’s strong ties with both the business and technology sectors, there is a wide range of terminology that needs to be defined. Also, there are terms that convey an altogether different meaning when used in the parlance of project management. This dictionary precisely explains the meaning of such terms, technical jargons and acronyms used by the professionals in their routine operations. This dictionary would prove to be a useful guide as well as a valuable addition for both, students and project management professionals, not just for reference, but also for the wealth of knowledge that it contains – all from respected sources. This dictionary would also help to improve the communication skills of project management professionals as communicating with right vocabulary is an essential prerequisite for smooth running of a project whereas miscommunication poses significant risk to the success of a project. | | |
 | | Dictionary of Computer Networking | | B Nandhakumar | | Computer networking is one of the fastest growing and most important developments in the computer industry. With the expanding technology of networking arises the need of understanding its terminology. Network users of all levels are barraged with an almost bewildering array of terms, abbreviations, and acronyms in books, magazine, newspaper articles, advertisements, and their day-to-day conversations. Along with clear explanations of the jargon and slang associated with networking, this Dictionary will provide definitions of more than 3,000 networking terms, abbreviations, and acronyms. This dictionary is an attempt to describe the networking terms in a systematic manner. It provides definitions and meaning for all the terms one encounters while dealing with networks of any type. Entries included in this Dictionary have been written in a lucid style to provide both straightforward definitions and invaluable background information. | | |
 | | Contemporary Issues in Corporate Finance | | Editors: Anu Singh Lather and Divya Gakhar | | The Financial system is the backbone of an economy. Indian economy has undergone major policy changes in the last two decades and the impact of ongoing reforms will also get reflected in future as well. In the present globalised framework, as interdependence among various economies have increased, any development taking place in one part of the world has its implications on the working and policy frameworks of economic entities of rest of the world. The effect of US economic slowdown on other economies of the world is an example of the extent of integration of global markets in the new era of economy. There are many landmark developments in the field of finance that have taken place in recent past. To quote a few among them include convergence to IFRS, adoption of Basel II and Basel III norms, changing investment behaviour and volatile stock markets, hyper inflation, rising real estate prices, implementation of direct tax code, innovation in financial instruments, mergers and acquisitions, increased flow of foreign investment and the role of regulatory agencies. All these developments are now attracting attention of academia, analysts, and practitioners connected with the corporate sector. The present book is a collection of selected research articles presented during the National Conference on Contemporary Issues in Corporate Finance. The conference intended to provide a common platform for discussion on all such issues through research papers and case studies, which would address to the developments in corporate finance in new economy. The attempt of the Conference was to bridge the gap between theory and practice on contemporary issues in corporate finance. The sub-themes include Issues and Challenges in Financial Accounting, Advancements in Business Finance, Financial Markets and Institutions, Capital Markets and Equity Investment, Derivative Market Developments, and Real Estate Finance. It is expected that this book will be useful for budding researchers, practitioners and analysts in these fields. | | |
 | | Compensation and Reward Management | | B D Singh | | Management of compensation is one of the most important and strategic aspects of Human Resource Management. Both employers and employees are equally concerned and serious about it. Employers want to develop a compensation package that is quite attractive, sustaining and motivating to the employees. At the same time, they want to keep the compensation cost under control to maintain the operating cost. For employees, on the other hand, a high compensation or a regular growth in compensation is crucial, as it is directly or indirectly related with the fulfilment of all human needs and also offsets the increased cost of living. Consequently, employees expect that their competencies, experience and performance should be adequately compensated in the job market. Some of the special/additional features of the book are enumerated below: New Trends in employee compensation, Concepts, theories and background related with the compensation and reward system, Emerging performance-linked payments (variable pay), New trends in managerial and CEO compensation, New architectures of rewarding employees developed by corporate organizations and Tax planning and its implications on compensation To make the subject more interesting, many live cases on Compensation Management have been included in this edition. The topic of International Compensation Management has also been explained to provide an insight to the students. It is hoped that this new edition would provide a comprehensive picture of the compensation and reward system, and would greatly benefit the management students and young managers. | | |
 | | Commodity Markets & Derivatives | | Bharat Kulkarni | | The financial market in India is rapidly transforming and hence, the demand for knowledge is also increasing. As a result, commodity markets and derivatives are finding their way into the curriculum for different courses in different universities. These all developments create a need for a book that covers the knowledge of commodity markets in a structured way. This book provides an overview of the basics and fundamental structure of the commodity markets. It is designed to be a reference for those who want to learn the skills of investing in commodity markets. The chapters are designed and written with the mix of knowledge as a practitioner as well as that of academics, and aims to explain the complexities of commodity markets, its structure and how one can use different types of commodity investment strategies. This book is divided into 17 chapters. Each chapter builds the base for beginners. The first five chapters cover the basics of the markets. From chapter 6, the readers get exposed to the practical aspects of the market. In Chapter 12 to 14, the readers are exposed to sector specific strategies. The last section of the book, covering chapter 15 to 17, sharpens the trading skills. The concepts are explained in a logical, organized and sensible method so that anyone interested in commodity trading can not only understand the basic concepts but can use it without much complication. This book would help the readers to explore the investment world of commodities and use it for better results, whether as a trader, speculator or in any other role. | | |
 | | Civic Sense | | Prakash Pillappa | | What is Civic Sense? Civic Sense doesnt just mean obeying the law and keeping the city roads clean. There is a lot more to it. Civic Sense is all about having consideration for a fellow human being. It means being polite; showing consideration to elderly, women, children and disabled people; driving in one's lane without honking; throwing one's garbage in dustbins; smoking only at designated places—the list can go on. This book is an attempt by the author to bring forth the issue of Civic Sense with all possible related literature and make people/readers aware of their basic responsibilities. Every individual, irrespective of his caste, creed or sex, is a responsible citizen first and has a contributory role towards society. Civic Sense encompasses unspoken norms of society that help it run smoothly without someone stepping on somebody else's toes and cultivating this habit is the need of the hour for a growing country like India. | | |
 | | Change and Knowledge Management | | R L Nandeshwar and Balakrishna Jayasimha | | This book describes the theory and practice of Change and Knowledge Management. Good theory helps to grasp what is going on in the world around. It helps to ask the right questions when times change and new problems need to be analyzed. It also tells which things one need not to worry about. This book explains how students can use the theory to solve practical problems. Much of this book is concerned with understanding what Change agents do and why. This is the second edition of the book Change and Knowledge Management and this new edition is more comprehensive and authoritative. New topics have been added and introduced in logical orders to make the text modular. Current trends in Organizations have been emphasized throughout the book. Behavioral issues have been drawn to explain what companies and their managers do in practice. This book will cater to the demands of the students, instructors and the industry at large. It can be used extensively as a reference book and guide for the practicing managers around the world. | | |
 | | Cases in Services Marketing | | Vinith Kumar Nair | | The tertiary sector of the Indian economy–services sector–covers a wide gamut of activities like trading, banking and finance, infotainment, real estate, transportation, security, management and technical consultancy among several others. This book is a collection of case studies developed on different service providing firms like hotel, hair fixing, film processing, hospitals, etc. The book tries to cover all the facets of Services Marketing and can be used as a supplementary book along with any standard Services Marketing textbook. It can also be used as a core book to understand the different facets of service marketing in a very practical sense and in the Indian Context. The cases in this book are based on Medium and Small Service Enterprises. All the case studies are open ended, discussing business dilemmas that these organizations are facing. This book also includes cases written by different authors. An important case of this book is the case of Rambhai who runs a tea stall outside IIM-A. This particular case got a lot of media attention because of its uniqueness. This book will, therefore, help the students to get a practical insight into how the service firms manage their business. Contents Include: Case 1: Prasad Film Laboratories/Case 2: The Business of “RBK”— A Role to be Understood/Case 3: Rama Varma Club/Case 4: Planet Health: The Next Big Battleground?/Case 5: Hotel Indraprastha/Case 6: Gulf Gate Hair Fixing/Case 7: OLEE Beauty Saloon/Case 8: Coconut Bay Beach Resort/Case 9: Success Story of Koumudi Grameena Netralaya/Case 10: CABEE — Call Taxi Service/Case 11: Cirus Computers/Case 12: Traveller’s Point: Bringing Life to Your Journey…/Case 13: Kerala Institute of Medical Sciences/Case 14: Professional Couriers — A Franchisee Model of Service Delivery/Case 15: Madonna Ladies Collections and Footwears/Case 16: Sri Vinayaka Service Station/Case 17: Rent A Car Services — Paradise Tours | | |
 | | Case Studies in Management: First Generation Entrepreneurial Organisations | | Edited by: N K Kapoor, Jitendra Patolia and Brijesh Rupapara | | Case studies represent an organisation's origin, its operations and its surrounding environment. A good case enables the students to take quick decisions in a realistic situation with lesser chances for committing mistakes. The case study method helps students to acquire the ability of placing textbook knowledge about business into practice. Students acquire the skills of detecting problems and analyzing and evaluating alternatives in order to achieve workable plans. This book is a compendium of 13 case studies developed by the management students of first batch of Parul Institute of Management, Vadodara. These cases are based on 13 first-generation entrepreneurial organizations, selected from three different cities (Bangalore, Hyderabad and Pune). This exercise helped the students to understand the very basic purpose of establishing these organizations by collecting all the relevant information, since inception till date, and about various divisions/sections of these establishments in order to write a case on them. These cases are intended to give the readers an idea about the complexity of the problem-solving process required in real-life situations and not for criticising any managerial decision. It has been hoped that this new initiative will help to inculcate the qualities of entrepreneurship among the students' community and to bring industry closer to the academic institutions. | | |
 | | Capital Market | | Dr. Brajesh Kumar | | Contents Include: Chapter-1 Introduction to Capital Market; Chapter 2 Capital Market and Economic Development (Theoretical Aspects); Chapter 3 Capital Market in India: Historical Perspective; Chapter 4 Problems of Stock Exchanges in India; Chapter 5 Problems of Development Banks in India 137; Chapter 6 Instruments of Capital Market in India; Chapter 7 Working of Indian Capital Market: The Grand View; Chapter 8 Growth Impetus of Indian Capital Market on Indian Economy | | |
 | | Business Law | | S S Gulshan | | This book is an assimilation of legal implications of provisions of the more important Acts on business strategies. With his extensive teaching and training experience in the field of Legal Aspects of Business, Dr S S Gulshan has attempted to provide a comprehensive textbook on Business Law with a practical approach. This textbook provides not just a mere theoretical exposition of different Acts, rather, it shows how the practical side of Business Law operates. At the end of every chapter, a part entitled Gaining Practical Experience has been included for the guidance of both the present and the future managers. The book is a unique presentation of the theory as well as the practice of Business Law. | | |
 | | Introduction to Soft Computing | | Manish Mahajan and Rajdev Tiwari | | Artificial Intelligence and more specifically soft computing are the new buzzwords of the Information Technology scenario today. These technologies aim at enabling computers to exhibit the intelligent characteristics similar to humans. This book on the Soft computing technologies covers the three main areas that make up the bulk of soft computing, viz. Neural Networks, Fuzzy Logic and Genetic Algorithms. The book endeavors to illustrate the basic concepts without being too (technically) so that even a beginner can understand the concepts and be on his way to advanced learning. | | |
 | | Understanding Database Management Systems | | Manjula K.A. and Karthikeyan P. | | Database Management Systems (DBMS) is essentially a part of curriculum for undergraduate and postgraduate courses in Computer Sciences, Computer Applications, Computer Engineering, Information Technology and Management. This book introduces the theoretical as well as practical concepts of DBMS using simple and real-life examples. Numerous figures, screen shots of query outputs are demonstrated in simple language. This book is intended to make the students proficient in designing databases as well as implementing, operating and maintaining them effectively. This book will serve as a useful text for students of B.E./B.Tech/MCA/BCA/B.Sc-IT and other courses in Computer Science. | | |
| | Introduction to Java Programming | | Upendra Kumar Tiwari | | The book titled 'Introduction to Java Programming' has been designed to serve as a useful text for undergraduates and Postgraduate students of Computer Engineering, Computer Science & Application and Information Technology courses. Java has evolved as one of the most modern robust, high performance programming languages in web application. This book thoroughly covers basic programming concepts and techniques using the Java Programming language. This book is rich in pedagogy, written with an approach to make text simple and interesting. | | |
 | | Object Oriented Systems and Concepts of C++ | | Jyoti Singh | | This book has been specially designed for the undergraduate students of engineering and postgraduate students of computer applications and management. This book covers complete description of C++ language and development environment from the basic to advanced level features. The book focuses on the modern programming language C++ that will help the students of practically implement the various concepts of object orientation | | |
 | | COMPUTER ORGANIZATION AND DESIGN | | Rashi Agarwal | | This Book has been designed as an introductory text on Computer Organization and Design for the B.Tech students of computer science, electronics engineering and information technology and MCA students as well. This book provides through discussion of the fundamentals of computer organization and design. It delves into the syllabus prescribed by various Technical Universities in India. The text gives a clear and in-depth analysis of the basic principles underlying the subject. This book provides a new focus on the revolutionary change taking place in today's industry. A large number of diagrams, problems at the end of each chapter, tables, and exercises enhance the value of the text. This text has been developed after numerous years of author's teaching this course to undergraduate students and identifying their problem areas. | | |
 | | Competency Based Interviewing Skills | | S.Prabakar Kamath | | Competency Based Interviewing Skills | | |
 | | e-World | | ARPITA GOPAL and CHANDRANI SINGH | | Emerging Trends in Information Technology | | |
 | | Applied Marketing | | Githa S Heggde | | Applied Marketing | | |
 | | Financial Accounting from Zero | | Prof. S. Jayapandian | | Financial Accounting from Zero | | |
 | | Business Economics | | MANAB ADHIKARY | | Text Book | | |
 | | A Text Book of Virtual Marketing | | Sameer A Kulkarni | | A Text Book of Virtual Marketing | | |
 | | Sales Management | | DR R K SRIVASTAVA, DR ERNEST CYRIL DE RUN and DR KIM SHYAM FAM | | Sales Management | | |
 | | Mastering XML | | A K Saini and Sumit Tuli | | Mastering XML | | |
 | | Managing Recruitment Function | | R K SAHU | | A Comprehensive Guide Book | | |
 | | Advertising and Sales Promotion | | S H H KAZMI and SATISH K BATRA | | Third Edition | | |
 | | Fundamentals of Marketing | | M.S. Raju | | Fundamentals of Marketing | | |
 | | Negotiations and Selling | | Sameer A Kulkarni | | Negotiations and Selling | | |
 | | Organization Structure and Design | | P G AQUINAS | | Applications & Challenges | | |
 | | Human Resource Development | | R Krishnaveni | | A Researcher's Perspective | | |
 | | Principles of Economics | | S. K. AGARWALA | | Second Edition | | |
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